(PRWEB) July 26, 2012
The ceremony to launch Sochi.Park has taken place in Kensington Gardens, London. During the London 2012 Olympics, Sochi.Park will showcase preparations for the 2014 Olympic Games in Sochi. The Deputy Prime Minister of the Russian Federation, Dmitry Kozak, the President of the Russian Olympic Committee, Alexander Zhukov and the President of the Sochi 2014 Organizing Committee, Dmitry Chernyshenko were present at the ceremony. Journalists were treated to an exclusive preview, as they were taken on a virtual trip to Sochi and shown the many aspects of the major project that constitutes Sochi 2014. The Sochi.Park pavilion will open to the public on the first day of the Olympics, 27 July.
Sochi Park is one of two venues at the overall site called Russia.Sochi.Park and its visually staggering displays encompass Russian culture, traditions, sport and innovation, all as part of the "Journey to Sochi" concept in which a number of themed zones are presented.
As they enter Sochi.Park, guests will initially be shown a striking film about Russia and its people in the "Visit Russia" area, featuring several well-known Sochi 2014 ambassadors. Visitors will then move to the "Krasnodar Region" area and learn about the specific cultures and traditions of the region. Here, they can play interactive games, including a simulation of being a "Formula 1" driver, and have their picture taken under a giant sunflower, the unofficial symbol of Kuban.
Visitors then move to an area dedicated to international and national Olympic partners. Here they will have the opportunity to travel on a simulated train ride, glimpsing well-known Russian landscapes through the “windows.” There will also be an interactive stand representing the Gorki Gorod resort, host of the Media village in 2014. Guests will also be able to enjoy a 3D “flight” along a bobsleigh track and even try their hand at curling.
Information about the Sochi 2014 Games and stories about prominent Olympic athletes will be displayed on a screen nearby. One of the most memorable aspects is provided by a glimpse into the future, as the result of an interactive experience called, “Sochi 2014: A 4 Dimensional Journey." There, visitors see Sochi through the eyes of an Olympian, as they hurtle on an interactive journey across the Coastal and Mountain Clusters. The interactive 4D even whisks them upwards to give them a bird’s eye view from the very height of the snowy mountain tops. The next stop on their tour is the retail area where one can buy Sochi 2014 Games souvenirs.
There will also be a number of dramatic performances on the ice rink which will be located in Sochi.Park and will host a grand show entitled "Sochi Small Stories of a Big City.” The show will feature 6 Olympic and 18 World Champion figure skaters including llya Averbukh and Tatiana Navka.
Deputy Prime Minister of the Russian Federation, Dmitry Kozak, noted, "Russia.Sochi.Park provides a unique opportunity for visitors to the Games in London to experience Russian culture and Russian sports history. It is also a great opportunity to discover what Sochi 2014 has to offer, as the next host of the Winter Olympic Games.”
The President of the Sochi 2014 Organizing Committee, Dmitry Chernyshenko, noted, "Once the London 2012 Games are over, Sochi 2014 will pick-up the baton. We will try to do everything possible to ensure that Sochi.Park guests are given a lasting impression of Sochi, and genuinely feel as if they have been in a winter wonderland right in the middle of summer."