“By expanding our software development team with the brightest and most experienced developers, we are continuing to set an example of innovation,” said Ron Hill, CEO of TruEffect.
Westminster, CO (PRWEB) July 31, 2012
Advertising technology company TruEffect, has expanded its software development team with the addition of four new hires.
They include: Gabe Nydick, Senior Software Architect, who was formerly Director Global R&D at 24/7 Realmedia, and the director of Technology Operations at SageFire; Glynne Casteel, Senior Software Architect, former developer at DataLogix Inc and a software engineer at MatchLogic; Eric Eide, Software Developer, who served as chief technology officer at Flyinaway Travel Technologies and senior software engineer at Frontier Airlines; and Ashish Rangole, Software Architect, previously with Microsoft as a software engineer for the company’s Bing Maps and Advertising Platform services. He also held a software engineering position at the Vexcel Corporation.
“By expanding our software development team with the brightest and most experienced developers, we are continuing to set an example of innovation,” said Ron Hill, CEO of TruEffect. “I am confident that these four additions will use their expertise and intelligence to continue our enhancements in digital display advertising.”
TruEffect (http://www.TruEffect.com) is a data and ad technology innovation company, specializing in First-Party data. Our patented-technology platform gives advertisers and agencies unmatched improvement in display advertising performance and cost of performance. As the only company able to seamlessly deploy First-Party data web-wide, TruEffect offers audience targeting, audience measurement, audience data mobilization, and ad serving. TruEffect services are available on a hosted, managed, or licensed basis.