Utilizes Student and User Feedback to Enhance Overall Customer Experience with Newly Redesigned Site

Share Article

It's time to sell back books online. At the recently redesigned internet book company website, is making it easier and faster for their growing customer base to quickly sell their used books for cash. From start to finish, users will find the revamped site to be more intuitive and responsive.

Judging by the increase in business and the positive feedback we've been receiving, we are extremely pleased with the early results.” Andrew Ha, a website where people can sell books, recently revamped their website in anticipation of the large volume of business routinely received during the back to school season, as well as to accommodate all buyback needs throughout the entire year. The goal to achieve improvements in site performance and speed, while introducing a more aesthetically pleasing design interface which is intuitive and friendly, were successfully implemented.

“We always listen to our customers and continuously monitor the input we receive over the telephone, by e-mail and through our requested feedback reviews, in order to use these insights to help us better serve our strong customer base,” says Andrew Ha, Marketing Specialist. “We have an extremely loyal core of clientele who sell back books to us regularly, and I never take their patronage for granted. By keeping tabs on their ever changing needs and embracing relevant technological developments, we strongly believe these new website improvements help us meet their needs. Judging by the increase in business and the positive feedback we've been receiving, we are extremely pleased with the early results.”

With the prioritized recommendations in hand, a detailed project specification document was formulated and then used to carryout the redesign undertaking. The proposed site structure first concentrated on the actual web page design in order to provide a positive user experience. An emphasis to highlight the company core values, to offer competitive prices and excellent customer service, was undertaken so that it was presented in a more clear manner. The strategy was to use a structure which was coherent and friendly, all while maintaining an instructional direction. Design preferences then followed, with updated style choices, changes in color, and a redesigned layout which sought to combine new sleek form with faster function.
“In addition to these changes, we also actively sought out to incorporate some of the most popularly used social media outlets we believed to be relevant and useful,” says Ha. You will now see SellUsedBooks on Facebook, SellUsedBooks+ on Google, and Twitter integrated into the site to better communicate with their customers. All of the familiar elements which have previously worked extremely well are also still present, as they are seamlessly synthesized together. This includes the customer feedback submissions which continue to be uncensored and unfiltered, the college essay contest with application submission form, new scholarship news with updates, and clear instructions on how to sell books to the site.

By offering exceptional customer service, embracing social media and leveraging their efficiencies over the internet, the growing company is on a mission to continue to expanding their reach. allows users to easily sell books for cash. With instant buyback quotes, free shipping and fast payment, selling books and textbooks can be done in one simple transaction.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Andrew Ha
Visit website