Los Angeles, CA (PRWEB) July 26, 2012
The Lung Cancer Foundation of America's unique “Day at the Races” event, the only event of its kind in the USA to support lung cancer research, will take place at Del Mar Race Track, 2260 Jimmy Durante Blvd, Del Mar, CA 92014, on Sunday, July 29, 2012 from 1 PM - 6:30 PM. Tim Conway, Jr., popular host on KFI-AM 640, the most listened to news/talk radio station in the country, and horse racing enthusiast, will be the Master of Ceremonies, helping to bring attention to Lung Cancer, the leading cause of cancer deaths in the United States.
“Lung cancer is the forgotten cancer. Because of an overall 5-year survival rate of only 15%, there are few survivors to stand up and speak out in support of research funding for the disease,” says Kim Norris, a lung cancer widow and the President and Co-Founder of the Lung Cancer Foundation of America (LCFA).
Thousands of racing fans will learn that lung cancer is the number one cancer killer for both women and men in the USA, killing almost twice as many women as breast cancer and three times as many men as prostate cancer. The poor survival rate for lung cancer is a direct result of the lack of funding for lung cancer research. It is estimated that 60% of new lung cancer diagnoses will be in non-smokers - a combination of 45-50% former smokers (many who quit 10, 20, even 30 years prior to the onset of lung cancer) and 15% of people who have never smoked. Lung cancer is the only cancer that stigmatizes its victims – somehow society believes that lung cancer victims bring it upon themselves. Lung cancer is therefore enshrouded in guilt, both for the victims and family members. Fans will be introduced to LCFA -- an organization that exists to advocate for research funding, and to inform lung cancer patients, survivors, their families and the community about treatment options.
The “Day at the Races” event will feature a special “Breath Of Life” horse race to help educate the public about lung cancer and to support research for this disease. Billed as a great deal for a great cause, tax-deductible tickets to the event include access to the exclusive Del Mar Turf Club, a gourmet all-you-can-eat buffet, mixed drinks and wine, a private betting window, a silent auction, and the opportunity to enjoy the day's festivities in the glamorous, private patio of the Il Palio Restaurant, located atop the grandstand on the 6th floor, offering spectacular views of the racing action and the ocean.
LCFA’s “Day at the Races” event is the brainchild of lung cancer survivor and LCFA member Paula Reddish Zinnemann. Paula’s late husband, Hollywood producer Ed Friendly (co-producer of “Laugh-In,”, “Little House on the Praire” among others) was introduced to thoroughbred horse racing ownership in 1970 when he and close friend and actor Lorne Greene bought a racehorse in partnership. Friendly would expand his racing interest, partnering with his first wife Natalie in a large stable of horses, at one time including over 70 horses. A founding member of the National Thoroughbred Association, Friendly established the Thoroughbred Owners of California in 1993. He also served as president of the California's Horsemen's Benevolent and Protective Association. After Ed’s passing a few years ago, Paula remains involved with the Del Mar Race Track and maintains her friendship with the President of the track, Joe Harper, and his wife Barbara.
ABOUT LUNG CANCER FOUNDATION OF AMERICA
LCFA was established by two lung cancer survivors and a lung cancer widow. Although their life experiences vary greatly the three of them have come to the same realization…the poor survival rate for lung cancer is a direct result of the lack of funding for lung cancer research. Working with many of the top lung cancer researchers and clinicians in this country, LCFA has seen how lung cancer researchers are trying diligently to unlock the secrets unique to lung cancer. They have also witnessed the inordinate amount of time researchers spend in an effort to secure money to pay for the research, an effort that distracts them from their primary research function. The abysmal state of funding for lung cancer research also discourages new researchers who, instead, gravitate to where the money is, leaving a potential gaping hole in future lung cancer research programs. LCFA's mission is to save lives by dramatically increasing the five-year survival rates for all stages of lung cancer, the nation's leading cause of cancer deaths for both men and women. LCFA will accomplish this by providing the necessary and critical funding for creative and leading edge lung cancer research programs. http://lcfamerica.org/