Loring Ward Guide Addresses Children’s Need for Financial Success Skills

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Advisors and Clients Benefit from "Parents Guide to Kids & Money"


Parents want to provide the best for their children, but many are uncertain how to educate the next generation to manage money effectively.

Loring Ward, a valued partner that strives to help advisors better serve their clients, announced the publication of the "Parents Guide to Kids & Money: Tips for Helping Your Children Get Off to a Great Financial Start." The educational piece will be used by advisors to help their clients improve the financial and life success skills of children and grandchildren.

“One of the biggest challenges for advisors is how to connect multi-generationally with clients and their families,” said William Chettle, Chief Marketing Officer. “While this guide is designed primarily as an educational tool, it also helps enable advisors to connect across generations. And it shows that an advisor takes a more comprehensive, holistic approach to wealth, instead of only focusing on investments.”

The 20-page guide offers simple steps parents (and grandparents) can take to help children, especially those between the ages of four and thirteen, learn the skills they will need to live a bright and fulfilling future.

Packed with helpful tips and suggestions on everything from allowances to money management, the “Parents Guide to Kids & Money” also outlines the key mistakes parents should avoid, including:

  • Assuming someone else will teach their child about money
  • Consistently talking negatively about money or not talking about finances at all
  • Assuming they have to be a mathematical genius or investment wizard to teach kids great financial skills
  • Teaching children only how to be spenders
  • Getting upset at a child’s decision and not identifying the lesson within the “mistake”

“Parents want to provide the best for their children, but many are uncertain how to educate the next generation to manage money effectively,” said Nancy Phillips, author of the guide and president of DollarSmartKids Enterprises Inc. “The good news is that a few simple steps can make a real difference.”

Advisors who work with Loring Ward have the option to brand the guide with their firm’s logo and write a custom foreword — reinforcing the value they can provide clients.

A PDF of the “Parents Guide to Kids & Money” is available here.


About Loring Ward
For more than two decades, Loring Ward (LWI Financial Inc.) has been dedicated to helping independent advisors become the most trusted and valued professional in their clients’ lives.

Headquartered in San Jose, California, Loring Ward is dedicated to bringing science, reason and innovation to wealth management, with solutions tailored to the unique requirements of successful individuals, small businesses and institutions. Loring Ward’s Asset Class Investing philosophy combines more than eight decades of market data, Nobel Prize-winning academic research and the latest discoveries in behavioral finance.

From Investment Management to Business Management to Practice Development, Loring Ward is committed to giving advisors the tools, training and support to provide clients with a world-class experience.    

As of July 2012, Loring Ward has $7.2 billion in assets under management. For more information, please visit http://www.loringward.com.

LWI Financial Inc. (“Loring Ward”) is an investment adviser registered with the Securities and Exchange Commission. Securities transactions may be offered through Loring Ward Securities Inc., member FINRA/SIPC. R 12-307 (Exp 7/14)

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Leslie Swid
Impact Communications
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