FocusMX Debuts Eye Tracking Software for Improved Web Design Functionality

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Using cutting-edge technology, web design and marketing agency FocusMX can now determine the visual appeal of their custom websites.

In an attempt to provide superior solutions to their clients, a Doylestown-based web design and marketing agency has developed new software that will yield superior website functionality for their clients’ websites.

The new eye-tracking software enables the web design agency to track the optical movements of visitors to their clients’ websites. Using the data collected from these studies, FocusMX will be able to alter elements of their clients’ pages to make them more visually engaging.

A great deal of the web-design process is based on several psychological principles that satisfy the instinctual needs of website users. The foremost of these principles is that of visual appeal, which leads the user’s vision across different elements of a web page.

Studies have shown that visual appeal is one of the deciding factors for visitor interaction, and directly contribute to increased conversions. This has made images and visual format essential components in the design of any website. The eye-tracking software, which was developed in-house by FocusMX, is capable of monitoring visitors’ perceptions of websites.

FocusMX is an acclaimed web design and development agency in Doylestown, Pennsylvania. Its experienced design and marketing professionals infuse their websites with the latest dynamic marketing techniques for clients across the country. Their web design and marketing will provide superior results for the large corporations, small businesses, entrepreneurs and non-profit organizations they serve. For more information regarding FocusMX and their groundbreaking eye-tracking system, contact them at 1-877-681-0973.

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Ruth Moore
Focus MX
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