PR News editors and contributors created a guide that provides sound ideas, tactics, checklists and do’s and don’ts that will accelerate measurement effort in the PR and communications arenas.
Rockville, Maryland (PRWEB) July 27, 2012
PR News’ just-published PR Measurement Guidebook focuses on ways to effectively measure traditional and social media campaigns along with how to prove public relations’ worth to senior management. Top measurement experts provide their first-hand insights into how to measure the impact of public relations and more importantly tie efforts to key business objectives and performance indicators, from awareness to sentiment and perception, from influence and advocacy to action and participation.
The PR Measurement Guidebook is available at http://www.prnewsonline.com/store/68.html.
In this measurement blueprint, David Rockland, CEO of global research at Ketchum, implores communicators to speak the language of market research. “In the past PR pros have had the attitude of ‘things were fine without having to prove our worth,’” he says. Attitudes have rightly changed. Speaking the language of research and allocating time for measurement are essential: “Calculate the odds of keeping your job or client if you consistently challenge the CFO on the ROI of what you do,” says Gordon Andrew, managing partner at Highlander Consulting, in this book.
Chapters in PR News’ PR Measurement Guidebook Include:
- Overview and Research
- Sales & Marketing
- Managing Reputation & Measuring Crisis
- Media Relations
- Stakeholder Communications
- Social Media Metrics
- Proving PR’s Worth
- Dictionary of Public Relations Measurement and Research
To order a copy of PR News’ PR Measurement Guidebook, visit http://www.prnewsonline.com/store/68.html.
For many communications professionals, measurement can be vexing and difficult to fully comprehend. This guidebook details how public relations practitioners can use measurement strategies and tactics that are proven effective. PR News editors and contributors created a guide that provides sound ideas, tactics, checklists and do’s and don’t's that will accelerate measurement effort in the PR and communications arenas.
For questions about PR News’ PR Measurement Guidebook, contact PR News’ Laura Berdichevsky at lberdichevsky(at)accessintel(dot)com.
The PR News family of products also includes the weekly PR News publication, The Digital PR Summit, Media Relations Forum and PR Measurement Conference, PR Webinars and Workshops, PR Guidebooks, Platinum PR Awards, PR People Awards, Nonprofit Awards, 15-to-Watch and more. Visit PR News online at http://www.prnewsonline.com.