“We feel that these marketing tactics, heavily synchronized with Olympic ideas to promote their brand and gain public attention, are unfair to sponsor companies who have spent a great deal of money for an Olympic sponsorship.”
Ottawa, ON (PRWEB) July 29, 2012
Buy Real Marketing, world provider of web 2.0 applications to businesses seeking to solidify their social media presence and online credibility to foster internet marketing strategies, expressed disapproval of the ambush marketing campaigns initiated by companies carrying the spirit of the Olympic Games without holding sponsorship.
The London Olympics 2012 is the much celebrated sporting event of the year with an estimated 4 million people (and counting) from all over the world flocking to the already busy city of London to witness an event that will create heroes, shatter dreams and fire national pride. This gathering of over 10,000 competing athletes attracts eyes from around the world, precisely the reason why global brands have invested hundreds of millions of dollars in marketing campaigns as Olympic Sponsors.
However, ambush marketing agendas from non-Olympic sponsors have set up base to steal the limelight from sponsor companies. Case in hand: U.S sports goods manufacturer, Nike, will be launching a global TV campaign in time for the Olympic Games opening ceremony today. The company released a video featuring sports people in places named London in various parts of the world. A number of other companies have similar campaigns and billboards placed in strategic locations in London.
“We feel that these marketing tactics, heavily synchronized with Olympic ideas to promote their brand and gain public attention, are unfair to sponsor companies who have spent a great deal of money for an Olympic sponsorship,” Jonathan Kennedy, Business Development Managing Director for Buy Real Marketing released in a statement following the news of ambush marketing strategies done by some well-known corporations. “As internet marketers ourselves and a service provider to hundreds of clients, we believe in mutual respect and fair competition which are, consequently, the very ideals of the Olympic Games.”
Piggy-backing on the marketing hype generating from the Olympics skipping official sponsorship is seen by the company as incongruent with its collective values and therefore supports the rules and regulations imposed by the International Olympic Committee and London Organizers as well as efforts to protect the investment of official Olympic sponsors such as Adidas and Coca-Cola to name a few.
Buy Real Marketing provides social media marketing solutions for companies worldwide by helping them leverage the power of social networks like Twitter, Facebook, YouTube, SoundCloud and Vimeo. For more information, visit their website at http://www.buyrealmarketing.com
Buy Real Marketing is wholly owned by Clicking Labs, Inc. Clicking Labs is a well-established internet marketing company founded in 2010 by Jean-Patrick Bisson, Diana Quartin and Jonathan Kennedy. The company specializes in driving search marketing and social media traffic, social web app development and conversion optimization. Each product or service specifically helps small/medium website owners increase online visibility and improve online sales.