IBOPE Inteligência Poll: Gymnastic Events Most Anticipated of Summer Olympics

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Poll Finds 40% Want Baseball Added to Games

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Adults rank gymnastics as the favorite Summer Olympic competition to watch on TV, and four in 10 want the games to add baseball to its list of medal contests, finds a new IBOPE Inteligência poll.

Nearly two thirds (63%) of US adults have interest in watching the Summer Olympics that open in London on July 27. Given a list of 14 Olympic sports, 32% say gymnastics is their favorite to watch on TV, followed by swimming at a distant second (14%) and track and field at 12%.

Nineteen percent of adults say they don’t plan to watch the Olympics on TV.
Respondents also picked from a list of events currently not in the Olympics, and were asked which, if any, should be included in the competition. Baseball ranked highest at 40%, followed by softball (21%), cricket (10%) and bowling (10%).

Respondents say the US (55%) will win the most gold medals in London, followed by just 8% who say China will take home the most.

IBOPE Inteligência conducted an online survey of 2,099 US adults from July 6-9. The margin of error is +/- 2.2 percentage points. A sampling of IBOPE Inteligência's online panel, which is representative of the adult population of the US, was invited to participate. Slight weights were added to region, party, age, race, religion, gender and education to more accurately reflect the population.

ABOUT IBOPE Inteligência

IBOPE Inteligência, formerly IBOPE Zogby International, is a non-partisan, premier global public opinion polling and market research firm that offers timely, accurate results and in-depth analysis and insights. IBOPE Inteligência works with issue experts in a vast array of fields including healthcare, technology, finance, insurance, energy, agriculture, public affairs, and media who offer insightful data analysis and exceptional service to clients in countries throughout the world.

IBOPE Inteligência experts analyze data and work with clients to develop and implement new strategies, and offer customized and attractive solutions to challenges our clients face. IBOPE Inteligência is a subsidiary of the IBOPE Group of Sao Paulo, Brazil.

Please visit http://www.ibopeinteligencia.com for more information on IBOPE Inteligência. Follow us on Twitter @ibopeintel

About IBOPE Group

IBOPE Group is a Brazilian multinational company specializing in media, market and opinion research with offices in the United States and 14 Latin American countries. Since its founding 70 years ago, it has been providing a wide range of information and studies on media, public opinion, voting patterns, consumption habits, branding and market behavior.

For more information on IBOPE Group, please visit http://www.IBOPE.com.

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Daniel DeVries