Plainsboro, NJ (PRWEB) July 29, 2012
According to a study released by Sysomos, only 4% of Facebook pages have more than 10,000 fans. Parmesan.com joined this elite group in less than one month prior to its website’s launch, directly attributable to the groundbreaking strategy provided by digital marketing trailblazer Digital Brand Expressions (DBE).
By using conditional content marketing to integrate Parmesan.com’s search engine optimization (SEO) efforts to its social media channels in a revolutionary approach called SEO-cial, DBE achieved rapid and increasing success to promote brand awareness and fan engagement in the weeks prior to the May 3rd launch.
“DBE took the time and diligence to truly understand our brand – our culture, our consumers, and our mission,” said Nancy Radke, U.S. Information Office Director of Consorzio del Formaggio Parmigiano-Reggiano. “They carefully cultivated a social media presence that would reinforce our brand messaging while allowing our fans to truly interact and engage with the message.”
For more information on DBE’s achievements for Parmesan.com, please download the latest case study here.
Parmesan.com is the newest and most complete source for recipes, cooking inspiration and information about Parmigiano Reggiano® cheese on the web.
For more than ten years, Digital Brand Expressions (DBE) has been helping marketing decision makers increase sales through our trailblazing approach to digital marketing and promotions. From content-driven search engine optimization, social media and online PR, and pay-per-click advertising in the search and social media channels, DBE has been connecting buyers and brands and delivering results that make our clients heroes.