I’ve seen so many horror stories of merchant accounts being turned off right in the middle of a highly successful DRTV campaign due to issues that could have easily been avoided.
St. Petersburg, FL (PRWEB) July 31, 2012
While almost every DRTV marketer has the ability to accept credit card payments, there is a great deal of mystery surrounding how these services work, what you can do to avoid chargebacks, and how you can actually increase sales based on diverse payment offerings.
The choice of a payment processor is a very important decision for DRTV marketers. Having the right one will ensure that the processing of their charges will run smoothly and that nuances common to successful DRTV programs (i.e. large spikes in orders) will not result in negative actions by the financial institutions involved. Sections of this new eBook include:
- Choosing the Right Payment Processor
- Should You Have Multiple Credit Card Accounts?
- Understanding the Net Effective Rate
- How to Avoid Chargebacks
- What’s Behind Underwriting Approval
- Learn About the Importance of Payment Gateways
- The Agency Perspective
“I’ve seen so many horror stories of merchant accounts being turned off right in the middle of a highly successful DRTV campaign due to issues that could have easily been avoided,” said co-author Curtis Kleinman, VP Business Development, of Swipe Payment Systems.
Adds EVP of acquirgy Irv Brechner, “For both new and experienced DRTV marketers, this eBook provides a thorough understanding of how merchant accounts work, and simple yet effective strategies you need to know.”
The eBook is available for immediate download at: http://SM1.acquirgy.net.
Acquirgy is a customer acquisition agency specializing in multichannel campaigns fueled by DRTV. With over 300 DRTV campaigns and over 100 landing pages/microsites developed for clients, acquirgy is acutely aware of what it takes to convert consumers who arrive online from infomercials and short-form commercials. Clients include Hoover, Keurig, Western Union, CDW and many others.
About Swipe Payment Systems
Swipe offers 30 domestic and international banks that are fully integrated with most leading e-commerce business partners. Swipe can help clients achieve a greater processing volume by taking advantage of their multiple and diverse banking relationships and expertise in the payments area. VP of Business Development, Curtis Kleinman is the DRMA 2011 Member of the Year, has authored 25 articles/best practice guidelines and often speaks at trade events and on the radio, guiding merchants. Clients Curtis has serviced include Viacom/MTV, BMG Music, Time Life, Disney/A.B.C., Web MD, Nature’s Bounty, Young & Rubican, Bed Bath & Beyond, Coach, Tiffany, Fox Sports, Pfizer, Colgate Palmolive, Lever Brothers, Price Waterhouse Coopers, Ernst & Young, Deloitte & Touche, Morgan Stanley, Estee Lauder, SONY, Citibank JPM/Chase, H.S.B.C., DLJ (now First Boston), Instinet, Bankers Trust (now Deutsche Bank) and many others.