First Merchant Services Partners with Coyle Hospitality Group for Research Study on Social Media Use in Hospitality Industry

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Survey explores benefits and challenges that social media offers hospitality businesses.

First Merchant Services (FMS), a leading provider of free point of sale (POS) systems, has partnered with Coyle Hospitality Group to launch a study aimed to explore how hospitality experts and industry leaders are integrating social media into their businesses. The survey also explores the challenges and benefits that social media has presented for hospitality businesses.

In today’s competitive business environment, the ability to gain new insights into evolving trends and connect with consumers in real-time is more critical than ever. It is vital that businesses adapt quickly to harness the benefits of social media or risk getting left behind the competition.

Click here to participate and find out how your industry peers are using social media.

Respondents will receive a copy of this special 2012 report, Social Media Trends in the Hospitality Industry.

About First Merchant Services

First Merchant Services, a strategic sales partner of Harbortouch, offers free touch-screen point of sale (POS) systems and free electronic cash registers (ECR) with fully integrated credit card processing to retail and hospitality merchants. Establishing a merchant account is easy with First Merchant Services.

About Coyle Hospitality Group

Founded in 1996, Coyle Hospitality Group is a market leader providing mystery shopping services, industry benchmarking data, and market research to the hospitality industry, including hotels, resorts, restaurants, cruises, spas, timeshares, sports stadiums, and venues. Coyle utilizes a professional network of over 6,000 evaluators, serving markets both large and small, worldwide. Coyle’s hospitality experts provide unparalleled service and tailor-made programs to accommodate the nuances of each client’s brand. With Coyle’s objective and actionable reports, proprietary market research, and industry benchmarks, Coyle conveys the complete story behind each customer experience using colorful insight and meaningful analysis, recognizing that every detail counts.

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E. Wagoner
First Merchant Services
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