“...the service addresses 2 critical needs that brand marketers have not been able to find until now – a Social Media Management Platform that integrates with other marketing channels and also allows for local customization,” says SproutLoud CEO.
Sunrise, FL (PRWEB) July 29, 2012
SproutLoud announced today the launch of their Social Media Management Platform, “Social by SproutLoud” to complement their suite of marketing automation services for distributed business organizations.
“Social by SproutLoud” allows local affiliate marketers to access brand-approved social media messages, customize them with their local information, publish to their social networks and then measure their engagement results. This ability to automate the process of marketing message deployment simplifies and consolidates the results like no other service available today.
“Social by SproutLoud” is the latest turn-key module from SproutLoud that brands can use to simplify and increase the effectiveness of their cascading marketing messages through their network members to customers.
“We built our service to address 2 critical needs that brand marketers have not been able to find until now – a Social Media Management Platform that integrates with other marketing channels and also allows for local customization,” says SproutLoud CEO, Jared Shusterman.
“There are many Social Media Management Platforms available today, but most don’t integrate with other marketing channels, leaving a real gap for brand marketers who want to be able to create and measure marketing programs that span various channels. For example, if a brand wanted to conduct a campaign that had elements of social media messaging, direct mail and email, only SproutLoud can provide a platform that will allow for organization, deployment and most importantly, measurement of all the results.
“The other key element of our platform is the ability to automatically localize and publish brand-approved messages, yielding more relevant content for the end-user. We’re very excited about being able to provide these solutions for our clients,” he concludes.
Publish. Manage. Measure.
For more information, visit: http://www.sproutloud.com/master/application-modules/social-media
Headquartered in Sunrise, FL, SproutLoud helps brands manage and execute marketing programs with the local businesses that sell their products and services. Their web-based distributed marketing platform provides marketing services and tools in an easy to use interface, enabling local business marketers to access the materials they need in the media of their choice, customize them, and reach their target audience with brand-controlled messaging.
SproutLoud's marketing resource management solutions adapt easily for agencies and any distributed marketing network, including franchises, retail locations, dealer networks, VAR Programs, field employees/offices, and affiliates. Their platform manages brand compliance, increases speed to market, automates local marketing and co-op fund tasks, and provides robust reporting, empowering marketers with the resources of national brands and making local marketing work smarter.