Caperfly appoint former SEGA CEO Mike Hayes as non-Executive Director

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Caperfly Ltd adds ex SEGA® America and Europe chief Mike Hayes to its management team to assist with strategy & growth ambitions

Gavin Cheshire, CEO of Caperfly said, “Mike has achieved a great deal in his impressive games industry career. It is a privilege for us to have him on the team.

Caperfly Ltd, a brand new digital entertainment and media application business, today announced the appointment of former SEGA® America and Europe CEO Mike Hayes as a non-Executive Director for the company.

Caperfly aims to deliver high quality interactive titles to the iOS, Android and emerging Smart TV platforms. Hayes’ appointment takes effect immediately after Caperfly’s successful launch at the recent Develop conference in Brighton, UK.

The appointment comes at a time when the applications market is seeing exponential growth driven by the rapid adoption of smartphone and tablet devices, with the market predicted to reach a value of $17.5b by the end of 2012 (source: Gartner).

Hayes will help the firm’s already impressive management team to develop the business model and accelerate growth. He will report to CEO Gavin Cheshire.

Hayes is widely recognised as one of the games industry’s leading figures with invaluable experience in executive and leadership roles. His last appointment as CEO of SEGA® America and Europe, a worldwide leader in interactive entertainment, saw him preside over a business turnover in excess $600m.

He joined SEGA® in 2004 as it moved from being a format-holder to a multiplatform developer and publisher. One of the highlights was the alliance with Nintendo to create Mario and Sonic at the Olympic Games; a series of fun sports games for the Wii, DS and 3DS. Worldwide sales for the series are now in excess of 23 million units.

Hayes steered the transition into a more digital-based software company, launching one of the first game apps on iOS, and ensuring a significant portion of the company revenues were emanating from digital sales upon his departure in June 2012.

Gavin Cheshire, CEO of Caperfly said, “Mike has achieved a great deal in his impressive games industry career. It is a privilege for us to have him on the team".

“He joins Caperfly at a very exciting period of the business, as we accelerate through our plan, and then onto the launch of our first application.”

Mike Hayes said, “This is a good time to be in this new vibrant sector of the industry. I am positive we can take advantage of the next great wave of innovation and distribution here at Caperfly.

“I see Caperfly as a unique mix of talented individuals with aspirations to develop high-quality titles, and I relish the opportunity to be a part of their success.”

About Caperfly:
Caperfly Ltd is a brand new digital entertainment and media application business that aims to deliver high-quality interactive titles to the iOS, Android and emerging Smart TV platforms.

Information on Caperfly can be found at caperfly.com

Press Contacts and further information:
Gavin White - Shuffle
Tel. +44 (0)7789 206649
Email: gavin.white(at)shufflegroop(dot)com
Twitter: @caperflyLTD
Linked In: http://www.linkedin.com/company/caperfly

Further bio notes:

Classically trained as a sales and marketing executive at Unipart and then Kraft, (formally General Foods), Mike has subsequently spent the majority of his career in the entertainment sector.

Mike worked on some true iconic brands including launching Trivial Pursuit through Europe in the mid-1980s, the launch of the popular board game Pictionary and the Teenage Mutant Hero Turtles toy brand in 1989.

His career within the video games industry started in 1989 when he managed the Nintendo business in the UK launching both the Gameboy and the Super Nintendo with accompanying software hits such as the Super Mario Bros series; Donkey Kong Country and the popular Streetfighter.

He also worked at the British software developer and publisher Codemasters, responsible for launching iconic IP including Colin McRae Rally, TOCA, Brian Lara Cricket & Operation Flashpoint.

Mike Hayes has been an active member of the industry’s trade body UKIE as well as the European body ISFE. He is also a Board Trustee of the Birmingham Hippodrome and a voluntary support member of the NESTA mentoring programme.

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Press: Gavin White
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