(PRWEB UK) 31 July 2012
Telecoms World, the UK’s leading supplier of non-geographic 08 and 03 numbers, has announced significant growth in the use of its call monitoring and statistics package. The solution has proved especially popular in 2012 and has seen over 4000 businesses signing up to the service.
The solution, called Vision, allows companies to monitor their campaigns effectively and make necessary adjustments to their marketing methods where necessary.
There are many benefits to using the Vision call statistics package, including:
- Access to real-time call data
- Ability to download data
- Access to online reports
- Measure inbound call traffic
- Ability to track the status of calls (answered, unanswered, engaged, call duration etc.)
Companies already using web analytics tools will realise the benefits of call statistic monitoring immediately. Where web analytics software allows businesses to capture valuable data about web visitor behavior, Vision allows for similar visibility and insight into the number of inbound calls being received, the campaign that helped to generate the call and what happens to calls once they are answered.
A typical scenario showing Vision’s business value would be in its use to monitor call response through a number of different marketing medias, as illustrated below.
Scenario – Vision used to monitor call response for marketing campaign using 4 different 0800 numbers
1. 0800 number advertised on various websites
2. 0800 number advertised on the radio
3. 0800 number advertised on T.V
4. 0800 number advertised on manufactured products (existing customers)
Analysing call volumes and campaign success across all of these marketing medias would prove impossible without a call monitoring solution like Vision. With Vision in place not only would marketing teams be able to analyse data in real-time, but they would also be able to produce statistical reports that could be used month on month to plan and channel marketing costs effectively.
Cost Channelling Example Month 1 – Total spend £4000
0800 Number –Web site –Advertisement costs £1000 per month– Call Volume per month: 10
0800 Number –Radio - Advertisement costs £1000 per month – Call Volume per month: 150
0800 Number –T.V - Advertisement costs £1000 per month - Call Volume per month: 250
0800 Number – Manufactured – Adverts costs £1000 per month - Call Volume per month: 50
Cost Channelling Example – Month 2 – Total spend £4000 (after reviewing previous spend)
0800 Number –Web site –Advertisement costs £250 per month– Call Volume per month: 8
0800 Number –Radio - Advertisement costs £1,500 per month – Call Volume per month: 275
0800 Number –T.V - Advertisement costs £1,900 per month - Call Volume per month: 390
0800 Number – Manufactured – Adverts costs £350 per month - Call Volume per month: 45
The Vision statistic tool works in conjunction with Telecoms World non-geographic numbers. Businesses can choose an 08 or 03 number which projects a professional approach when dealing with customer calls. Vision is also highly effective when used in combination with Auto Attendant, Telecoms World’s Interactive Voice Response system.
For more information, please contact
Notes to editors:
Founded in 2002, Telecoms World PLC is an independent telecommunications company based in Orpington, Kent. As the UK’s leading supplier of non-geographic 08 and 03 numbers, they provide over 15,000 businesses across the UK with business telephony call solutions controlled over the web.