Every decision ever made in our history, whether it was a purchasing decision, a political, management or personal decision was the response to a human need. Understanding human needs means understanding why people do what they do and buy what they buy
New York, Los Angeles, London (PRWEB) July 27, 2012
Samy Montechristo, founder of PC International, a global think tank, announced today the discovery of mathematical equations that describe human needs in numbers and a blueprint for a new consumer behavior prediction method. The findings are the result of a 7 year in-depth research and more than 1 billion data items. It will allow businesses, governments and researchers to develop their own in-house need prediction software. The discovery provides a new understanding of the proportionality between basic and advanced human needs.
“Our data confirms the basic premise of Abraham Maslow's Hierarchy of Needs, however, there are many very surprising and substantial differences”, says Montechristo.
The Montechristo Need Prediction Method sets the stage for new processes and technologies in the pursuit of a better understanding of human needs, consumer behavior and customer purchasing needs.
The findings will be made available for licensing to private and public companies as well as to government agencies. Using the Montechristo Method an organization can create a customized need prediction engine. There is a broad range of applications: Business Intelligence, Political Campaigning, Marketing, Advertising, Product Development, Entertainment Programming, Management, Healthcare, Industrial Design and more. This engine is scanning the market 24/7 for trends among its constituents and provides a continuous stream of need probabilities. Organizations equipped with such system can detect emerging trends in real time and respond immediately. This method is not designed to replace expert opinions but to provide quantifiable data to aide any decision process:
1. Need predictions (e.g.: consumer behavior, entertainment programming)
2. Need assessments (e.g.: product development, marketing, advertisement, political campaigns)
3. Need explanations (e.g.: reasons for historical events, political negotiations)
“There is a very robust consistency in the mathematical distribution of human needs. The patterns were clear in the first year of my research. I thought: You can't go out with a finding like this without thorough investigation. So I spent 6 more years just to make sure the outcome is consistent” says Montechristo.
Due to the complex connections between internal motivation and external behavior Montechristo had to create provisions to counteract the fluidity of the data. People strive to satisfy simultaneously needs for love, safety, self esteem and basic physiological needs. Montechristo addressed this challenge by creating “need ecosystems”. Since cultures vary in their emphasis of needs, the system includes need ecosystems organized by country.
About The Origins And Limitations Of The Hierarchy of Human Needs
Abraham Maslow is one of the founders of humanistic psychology. His “Hierarchy of Needs” (1954) has had a significant impact on our modern understanding of the drivers for our personal decisions. In business Maslow's theory has influenced management decisions, product development, entertainment programming and helped to explain motivations for consumer purchasing behavior.
Until now the only challenge Maslow's theory presented was the lack of quantifiability and granularity. While his theory remained influential in counseling, industrial management and healthcare, its limitations have prevented machine readable applications.