Star Player Helps Spike Ticket Sales in New York

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With the acquisition of Ichiro Suzuki, Route 72 looks to market around the New York Yankees in the upcoming weeks. MyCityTicket, online ticket vender, will rely on Route 72 to boost ticket sales in the Tri-State Area.

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Its times like these that we need to capitalize on the main attraction.

With Major League Baseball’s All Star Game completed and the playoffs around the corner, Route 72 is focused on generating more sales for online ticket vender MyCityTicket.com by utilizing their e mail list database. July 23rd was like Christmas morning for the staff at Route 72. They were presented with a large box covered in wrapping paper, a big red bow on top and a tag that read, “Dear Route 72, enjoy the next two months of increased ticket sales at Yankee Stadium.” They opened the box and out stepped Ichiro Suzuki, the newest addition to the New York Yankees.

Trading for a star player like Ichiro Suzuki can not only help a team win more games, it can drastically spike the ticket sales as well. For the next few weeks Yankee Stadium will be jam packed to watch Ichiro take his first swings in Yankee pinstripes. For a company like Route 72, the trade makes life over the next couple months that much easier. Yankee fans from all over the tri state area are going to want to watch Ichiro play for the Yankees. This is superlative bait for targeted marketing and generating more ticket sales.

“The trade deadline for baseball is a great time for ticket sales to sky rocket, even if only for a couple weeks,” states Chris Stacy, Route 72 employee and long time baseball fan. “Its times like these that we need to capitalize on the main attraction. Ichiro Suzuki going to the Yankees is an attraction to market and lure more fans into buying tickets at MyCityTickets.com. It is time to get our e mail list out and start mailing some promotions.”

Route 72 looks to stay focused on the road ahead. Before the blink of an eye Football season will be right around the corner, and a whole new marketing strategy will be in effect.

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Jim Alamia
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