August 8th is the 13th Annual Happiness Happens Day

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The Secret Society of Happy People celebrates Happiness Happens Day on August 8th and Happiness Happens Month in August.

Happiness Happens Month

The more you notice happiness the happier you'll be.

The Secret Society of Happy People will celebrate the 13th Annual Happiness Happens Day on August 8th.

The day originally began to encourage people to talk more about happiness, says Society Founder Pamela Gail Johnson. "But we're also realists," she says, "and understand that life is a mixture of good and bad events and moments. Even on a day known for its overall unhappiness like Sept. 11, 2001, people still had babies, celebrated birthdays and anniversaries, and fell in love. We don't seek to suppress the bad news, but instead to keep it in a balanced perspective to our happy moments."

After the first year, per the request of Society members, Happiness Happens Day was expanded to include the month of August so people could celebrate on the day that made them happiest.

“The Society has identified the 31 Types of Happiness to help people increase their happy awareness so we can recognize more happiness,” Johnson says.    

On August 8th the Society will host HappyThon 2012 a social media event to encourage happy buzz and chatter. HappyThon Ambassadors, Society members, who agree to send five happy messages that day can get a guide with ideas they can share that day or whenever it makes them happy.

Celebrating Happiness Happens Month is something everyone can do by noticing and sharing their happy moments and encourage others to do so too. However, the Society does offer other celebration ideas for the highly motivated happy person: We also have a free Happiness Happens @ Work Activity Guide.

Visit to connect with the Secret Society of Happy People on Facebook, Twitter, Google+, LinkedIn and Pinterest.

Secret Society of Happy People Highlights

Founded: August 1998

Purpose: The Secret Society of Happy People encourages the expression of happiness and discourages parade-raining. Parade-rainers are those people who don't want to hear your happy news. And no, we don't tell people to be happy if they aren't or how to be happy.

Creed:         As a member of the Secret Society of Happy People I will:

                        Recognize happiness with the same enthusiasm as I do unhappiness,
                        Encourage others to share their happiness,
                        Don’t unnecessarily rain on other people’s parades.

Members: Thousands from around the world in more than 34 countries

History: The Society gained international recognition in December 1998 when it challenged Ann Landers for discouraging people from writing happy holiday newsletters to enclose with their holiday cards.

Since then the Society has:

  •     Announced the Happiest Events and Moments of 1998-2011
  •     Identified the Thirty-One Types of Happiness
  •     Declared August and August 8th as Happiness Happens Month & Day

        Nineteen governors sent proclamations in 1998

  •     Organized HappyThon, the first online social media event to promote happiness
  •     Organized voting for the Happiest Events, Inventions and Social Changes of the Century
  •     Host Hunt for Happiness Week the 3rd Week of January

        Seven governors sent proclamations in 2006

The Society has been featured in People Magazine, Newsweek and Time, and has been included in stories in Reader’s Digest, Prevention, Ladies Home Journal, Harpers, Yoga Journal, SELF, Redbook, Glamour, and New Age Journal. Founder Pamela Gail Johnson was on Politically Incorrect with Bill Maher.

Hundreds of print and broadcast outlets throughout the world have covered the Society, including CNN, The Associated Press, USA Today, Good Morning America (ABC), The Wall Street Journal, The Washington Post, The Dallas Morning News, The Fort Worth Star-Telegram, and Los Angeles Times. Parade named the Happiest Events, Inventions and Social Changes of the Century as the “Best List of the Century.”

A few websites that have linked to the Society include:, Good Housekeeping,, and USA Hot Site.

The Society has been included in Think You’re the Only One?, 365 Health and Happiness Boosters, Voices of Truth, Every Day’s a Holiday Calendar, Chase’s Calendar of Events, and Trivial Pursuit’s 1990’s Edition includes a question about Admit You’re Happy Day.

Pamela Gail Johnson has been an Luminary in 2009-2011.

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