With the recent changes in consumer behaviour, the best move would be to cater to their needs by enhancing customer experience through effective online marketing strategies – website, social media, mobile website, and many more.
Perth, Western Australia (PRWEB) July 30, 2012
In a May 2012 report released by the National Australia Bank (NAB), it showed that online spending had a year-on-year growth of 14.2%, which is significantly higher compared to the 0.2% year-on-year growth of traditional retail sales. As of May this year, online sales reached $11.3 billion, equivalent to only 5.2% of traditional retail spending.
Experts believe that these developments signify a major change in the purchasing preference of consumers, making it essential for retailers to start adapting a multi-channel approach that can target a wider market and lead to increased profit in the long run.
They also suggest that those intending to engage in online retailing should also be aware of the more specific aspects of online sales – such as trends, demographics, states and other factors – in order to better understand the market as a whole and jumpstart their business strategies from there.
In the NAB report, online sales index increased by 187 points in May, from 169 points in the prior month. NAB also reported that 73% of retail shares are from domestic online retailers. The report added that the online market is mostly dominated by people in the 30-40 year old age bracket. Those under 30 years of age have the tendency to choose international retailers over domestic ones, and spend more on online recreation and department stores. While consumers aged 60 years old and above, spend more on food and beverages.
In another note, the NAB sales index report showed that among all states in the country, Western Australia has the highest online sales with a 32% year-on-year growth - more than twice the national average value.
In light of these new figures showing the increasing strength of online sales and its importance to the retail industry, plus the huge popularity of social media and mobile devices such as smartphones and tablets, experts believe that traditional retailers should start using the Internet to gain a wider market and earn more profit.
Kirk O’Connor, Director of Development of Spanky Media, explained how a business can actually make the most out of its marketing campaign by using the online world as a platform.
He said, “With the stiff competition and tough business environment these days, it is essential that retailers should seriously start considering using online marketing strategies in their respective businesses. With this platform, they will be able to target a significantly wider market, without having to spend much.”
“With the recent changes in consumer behaviour, the best move would be to cater to their needs by enhancing customer experience through effective online marketing strategies – website, social media, mobile website, and many more.”
Spanky Media is an established web development company in Perth that provides numerous services to businesses and individuals who want to take advantage of the increasing demand of online retailing in order to boost their sales. They offer services such as custom WordPress development, web design, mobile website development, Facebook brand pages and many more.
If you wish to speak to a Spanky Media web development expert, you may give them a call at 1300 729 261 or visit their website http://spankymedia.com.au/.