Fort Collins, CO (PRWEB) July 31, 2012
In an age where consumers have become adept at turning a blind eye to the daily barrage of advertisements, it is becoming increasingly difficult for businesses to make an impression. Consequently, companies are looking for unique ways to get attention, which has caused a surge in the indoor advertising industry with Rocket Dog Media leading the way.
Indoor advertising, also described as restroom advertising or indoor billboards, refers to ads strategically placed in the restrooms of public establishments. They are often seen in stalls, above mirrors, along walls, and in other hard to miss locations. Rocket Dog Media provides print signs for their clients and displays these ads in the washrooms of restaurants, nightclubs, sports facilities, and anywhere a business' target demographic tends to frequent.
Although Rocket Dog Media serves markets all over the country, up until now they have catered primarily to the Minnesota and Colorado regions. Recently, however, the company is experiencing steady growth in the Northern Utah area and has become a go-to source for those needing Logan, UT advertising.
Keeping in step with their latest expansions, in July, Rocket Dog Media acquired a new co-owner, Andy Flygare, to help manage the company's burgeoning markets. "I'm excited to be part of the Rocket Dog Media team," Flygare proclaimed. "With their ability to reach consumers in a relaxed and uncluttered environment, indoor billboards are unlike any other form of advertising, and I'm proud to be part of something that offers such real, cost-effective benefits to businesses."
When asked what was driving the popularity of indoor advertising and particularly Rocket Dog Media's success, co-owner, Ryan Beckman, responded, "Businesses are starting to realize many traditional forms of marketing are losing their effectiveness. It's simply too easy for consumers to ignore or miss other types of ads; however, restroom ads are almost impossible to overlook -- they are mere feet from people's faces and provide something to look at when there are few mental or visual distractions." He continued, "Businesses are choosing Rocket Dog to handle their advertising campaigns because, frankly, we do more and we do it better. We serve a variety of locations, offer personalized attention, integrate QR codes and a responsive website, and are committed to the success of local businesses."
Undoubtedly, also contributing to the heightened interest in restroom billboards are their proven effectiveness. A Barbour and Monroe marketing study found 84% of washroom visitors recalled one or more restroom ads, and 88% could name at least four selling points. These findings are significant considering new technologies such as DVRs and online news publications have enabled many people to totally avoid ads appearing on traditional mediums, such as TV and newspapers.
For more information about Rocket Dog Media's services and indoor advertising, visit their company website.