Zuberance Powers 30 Million Brand Advocate Recommendations and Prospect Responses, Driving Billions in Measurable Sales and Media Value for Leading Brands

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Zuberance, the leading social media company powering advocacy for top brands, announced today that it has reached a major milestone. Zuberance has powered a total of 30 million Brand Advocate recommendations and responses by Advocates’ friends and colleagues, driving billions of dollars in measurable sales and media value for brands.

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"Zuberance is enabling companies to get measurable value from social media. We’re turning likes into leads and social media into sales,” said Fuggetta.

Advocate Recommendations

Via the award-winning Zuberance Advocacy Platform, Brand Advocates have created hundreds of thousands of:

  •          Positive reviews on shopping sites, review sites
  •          Facebook posts, Tweets about their favorite brands and products
  •          Favorable testimonials
  •          Answers to prospects’ questions

In addition, Advocates have shared hundreds of thousands of promotional offers and brand content with their social networks, reaching millions of prospects with trusted, relevant recommendations.

Prospect Responses

Recommendations by Zuberance-powered Advocates have generated millions of responses from prospects. A response from a prospect includes any of the following actions by someone in the Advocate’s network such as:

  •          Clicks-through to read Advocates’ reviews or testimonials
  •          Downloads a white paper, registers for a webinar, or joins a customer or loyalty club
  •          Redeems a promotional offers like a 14-day pass to a fitness club
  •          Purchases the recommended product or service

Zuberance’s powerful analytics tracks Advocates recommendations and prospect responses (plus sales and media value delivered to brands) via promotion codes, impression tags, and other metrics.

Tapping into Advocates’ Social Graph

“Zuberance is tapping into the social graph of brand’s Advocates to deliver recommendations, referrals, and revenues for brands,” said Rob Fuggetta, founder and CEO of Zuberance. “By doing this, Zuberance is enabling companies to get measurable value from social media. We’re turning likes into leads and social media into sales,” said Fuggetta.

Powering Social Advocacy

Zuberance’s unique, award-wining advocacy technology platform is powering Advocate recommendations and responses on Advocates’ Facebook, Twitter, and LinkedIn accounts plus on other social networks; shopping sites like Amazon.com, TripAdvisor, and Yelp; plus on brand-owned media like company websites. The Zuberance Advocacy Platform is the only social media marketing solution that enables brands to systematically and automatically identify and energize Advocates, plus track recommendations in real-time.

About Zuberance

Zuberance is the leading social media marketing company focused on Brand Advocates. Zuberance’s award-winning social media marketing solution enables companies to systematically identify and energize their highly-satisfied customers (AKA “Brand Advocates”), driving measurable increases in referral leads, recommendations, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance.

Media contact: Cara Fuggetta, Zuberance, 650.576.7475, cara(at)zuberance(dot)com, @CaraFuggetta

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Cara Fuggetta
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