By offering this rare opportunity, we want to show children that with the right guidance they can turn their exciting and enthusiastic ideas into reality.
London (PRWEB UK) 31 July 2012
Award winning digital agency Cyber-Duck have announced that they will be one of just 40 centres across the country that will host the Young Rewired State (YRS) Festival of Code. The event, which takes place from 6th-12th August 2012 (the week of the Olympics), will see 500 children across the nation learn web development skills and build their own digital products for mobile and the web – a national Digital Olympics.
Cyber-Duck will be hosting children from Monday 6th August – Thursday 9th August, while they develop digital products, such as apps, programmes and websites. The kids from all regional centres then come together in Birmingham on the weekend for a “show and tell” competition.
While hosting the children, Cyber-Duck will dedicate internal resources to ensure that the participants will have all the necessary tools and programs available to plan and construct their ideas into complete products. As well as acting as hosts, Cyber-Duck will provide professional, advice to students, helping them through the design and programming phases of their projects.
Explaining the aims of Young Rewired State, Founder, Emma Mulqueeny said; “Our primary focus is to find, foster and challenge the young children and teenagers who are driven to teach themselves how to code. We offer them the support that is missing from schools and colleges by providing mentors, broadening their horizons and introducing them to a network of like-minded peers.”
By hosting the event, Cyber-Duck will play a key part in encouraging children to realise and understand just how fruitful a career in web development and web design can be. The participants will have the opportunity to see Cyber-Duck’s very own team of dedicated developers at work on live projects, and can get first hand career and development advice.
Danny Bluestone, CEO of Cyber-Duck said, “Encouraging the learning and development of young people is something we are very passionate about. We are a young, energetic team ourselves and many of the Cyber-Duck programmers taught themselves to code at a very young age. By offering this rare opportunity, we want to show children that with the right guidance they can turn their exciting and enthusiastic ideas into reality.”
This is the latest event in which Cyber-Duck has proactively supported young people. Cyber-Duck has a track record of engaging students and young people. For example, the company has a strong relationship with the University of East London, where current Multimedia and Games Design students are working with Cyber-Duck on their final year projects.
This is a rare example of a small to medium sized business actively taking part in a socially responsible scheme. Often we look to large companies with extensive resources to offer free training and development in the community, whereas Cyber-Duck has clearly taken the initiative and jumped at the chance to be involved in such a philanthropic scheme.
Notes to Editors
- If you are interested in running a story ahead of the event you can find photos of last year’s event on Flikr (search for YRS 2011).
- Cyber-Duck welcome the press who wish to take photography of this year’s event. Alternatively, photos can be supplied by email if preferred.
- For more information on Young Rewired State please visit http://youngrewiredstate.org/
Established in 2005, Cyber-Duck is a leading independent digital agency with a world-class reputation, working with global brands including The European Union, Imperial Tobacco Plc and Arsenal FC. Cyber-Duck’s core services are Web & Mobile Production, SaaS Technology, UX Consultancy, Branding and Marketing. Cyber-Duck has won some of the most sought after industry awards including Webby Awards, the Construction Marketing Awards, the Davey Awards, the Communicator Awards, the Interactive Media Awards, and the W3 Awards.
About REWIRED STATE
REWIRED STATE is the only independent developer network in the UK. The REWIRED STATE network is made up of experienced developers, software designers and engineers who can be fully employed, freelance or studying. REWIRED STATE runs hack days, media partnerships, disruptive conferences and research.