Chick-Fil-A Brand Approval Nosedives; New Reputation Management Tool Helps Others to Avoid the Same Fate

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The ratings for fast food company Chick-Fil-A have greatly suffered after their president made some controversial political remarks, inspiring RCBryan & Associates to introduce a new reputation management tool that provides a free report to determine company ratings before it is too late.

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"As the use of internet review websites and social media increases to affect consumer decisions, the importance of reputation management continues to grow" states Roger Bryan, Founder of RCBryan and Associates.

How important is a brand’s reputation to the actual sales of the company? Chick-Fil-A has dropped underneath the fast food consumer perception average of the top QSR restaurant chains for the first time, according to polling organization YouGov. This drop occurred after the company’s president remarked on their anti-gay marriage stance in an interview with the Baptist Press. Despite some mainstream support from conservatives, many in the LGBT community are boycotting the once-popular fast food chain. It is undetermined if the damage done to the Chick-Fil-A brand after the remarks on July 16 will be long-lasting, but for the short term the company is facing a lot of backlash from the online community.

Through social media and review websites, many former customers of Chick-Fil-A are criticizing the company’s financial contributions and damaging the company’s online reputation. This sort of widespread damage can reach a wide audience of current and potential consumers and could affect Chick-Fil-A sales overall. If online reviews and opinions can impact the sales such a large and successful chain, it is apparent to many other companies how crucial reputation management is becoming in today’s market.

Reputation management is a service that many internet marketing firms offer that improves and maintains companies’ reputations online. Through strategic internet marketing tactics, firms such as RCBryan and Associates can improve a company’s reputation and maintain it to avoid large dips in rankings like Chick-Fil-A is experiencing. The Chick-Fil-A debacle shows how important reputation management is before, during, and after an event that causes a lot of negative backlash. Because of the concern that other companies are now feeling due to the brand approval nosedive done by Chick-Fil-A, RCBryan and Associates is introducing a reputation management report that companies can use to gain an initial understanding of what their current standing is.

The reputation management tool can be found online at, and it is the first free tool provided by RCBryan and Associates that specifically targets how companies are perceived by potential consumers on the internet. RCBryan and Associates has experience in reputation management services, and introduced this free tool to allow an initial report in regards to online perception and reputation based on several factors. This tool is part of an overall Kick Starter package that includes reputation management as part of an internet marketing campaign. For more information, visit their website or call RCBryan and Associates at 888-722-7926 or for Cleveland area 216-310-6456.

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