Matrix Solutions Publishes "An Industry Challenge: Managing Advertising Sales"

The paper identifies the challenges of utilizing technology as an effective means to manage media sales operations, given the relationship component of selling as well as the uniqueness in advertising.

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Pittsburgh, PA (PRWEB) July 31, 2012

Matrix Solutions, a provider of CRM and Sales Management Software, announced that they have published a white paper entitled "An Industry Challenge: Managing Advertising Sales." The paper identifies the challenges of utilizing technology as an effective means to manage media sales operations, given the relationship component of selling as well as the uniqueness in advertising specifically (enterprise wide and multiple platforms deep).

"An Industry Challenge: Managing Advertising Sales" identifies customer relationship management (CRM) as an implemented best practice. It also articulates the inherent benefits of using a Sales Management Software System, a CRM System, and the results when the two systems are combined. It also drills down into each of the benefits and details how they can impact the sales operations specifically and the company holistically. The bus does not stop there, as the paper proceeds to outline the necessity for integrating CRM and Sales Management Systems within the entire operational workflow; so that as a business you are capitalizing on productivity and efficiency across the entire enterprise.

The author, DJ Cavanaugh, CEO and Partner of Matrix Solutions commented, “There are so many misconceptions in our industry about the value of effective selling by utilizing technology and I get that, as it is often a result of not having all the information or investing in the systems for the enterprise as a whole. There are many silos in broadcast operations and implementing a CRM and Sales Management Software System is one of the systems that is helping to break down the barriers between silos with seamless integration.”

To download the paper visit: Matrix Solutions

DJ Cavanaugh, has been involved in broadcast TV and radio sales for over twenty-five years. Prior to joining Matrix in 2000, he worked many years for CBS owned and operated KDKA-TV, where he developed sales strategies, directed local sales teams, managed special NTR projects like the nationally renowned For Kids Sake campaign, negotiated pre-season NFL broadcast rights, and experienced double digit growth each year. Beyond traditional expertise, DJ possesses a genuine passion for media sales and is continually looking for new ways to help sales professionals sell more.

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About Matrix Solutions
Matrix Solutions is the leading provider of web-based CRM and sales management software for the media industry. Our products, Matrix™, Matrix SalesCenter™ and MatrixPlus™ help sales professionals develop and implement strategies to grow advertising revenue by providing the answers to questions about sales history and trends, and the tools to manage and grow customer relationships and opportunities. Founded in 1992, by media executive and Matrix's managing partner, Gary Diven, Matrix Solutions serves approximately 10,000 customers at over 800 outlets representing more than 50 media groups throughout North America. Some of our customers include Cox Television, Media General, Belo Television, Townsquare Media, Journal Broadcasting, Time Warner Cable, Gray Communications, Telemundo, and many others.

For more information on Matrix Solutions visit http://www.matrixformedia


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