Social Marketing Builds Momentum; Offerpop Platform Surpasses 120,000 Campaigns

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Top brands including Ann Taylor, MTV, and Pepsi leverage Offerpop's Facebook and Twitter marketing apps; Former Experian CheetahMail exec joins as Sales VP.

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These numbers demonstrate a larger trend for the category – brands are increasingly turning to social marketing to generate genuine connections with current and potential customers

Offerpop, the social marketing platform for brands seeking a powerful and uncomplicated approach to social media, today announced substantial growth in the use of its platform. A few key metrics:

  •     120,000 campaigns created on the Offerpop platform to-date
  •     27,000 Facebook and Twitter pages managed, 30% acquired in the last quarter
  •     3,500 campaigns now running on the Offerpop platform on any given day
  •     40,000 total customer accounts to-date, 30% from outside the U.S.
  •     85% quarter-over-quarter average sales growth over the past year

"While this striking growth reflects the upward trajectory of our company and customer base, these numbers demonstrate a larger trend for the category – brands are increasingly turning to social marketing to generate genuine connections with current and potential customers," said Wendell Lansford, Co-Founder and CEO of Offerpop. “Specifically, we’re delighted to see that businesses are generating real ROI through our platform in the form of reach, clickthroughs, and conversions.”

The Offerpop platform, which includes 20 Facebook and Twitter marketing apps, is being used by companies of every size to run campaigns. A few noteworthy brands that have run Facebook campaigns recently:

  •     Ann Taylor to launch an exclusive fan community
  •     Lipton for the launch of their new Tea & Honey product
  •     Marvel Entertainment for an Avengers vs. X-Men showdown
  •     MTV for the 2012 MTV Movie Awards

Offerpop pioneered the Twitter marketing app space, powering Audi’s “#ProgressIs” campaign for the 2011 Super Bowl. Since then, customers have continued to run standout Twitter marketing programs. Recent examples include:

  •     Birchbox for the launch of their Birchbox for Men product line
  •     Diet Pepsi for a Fall 2012 New York Fashion Week sweepstakes
  •     Fandango to drive online ticket sales with a $3.00 off promotion
  •     Skype for a viral #SkypeStories campaign

Social marketing thought leader brands such as ModCloth, an online retailer carrying the latest indie and retro style women’s clothing, are heavy users of Offerpop – running weekly Facebook and Twitter campaigns to drive ongoing fan growth and website sales. Since becoming a customer in late 2010, ModCloth has run over 270 campaigns, increasing their Facebook fans by 557 percent (to 589,275) and Twitter followers by 265 percent (to 87,394).

“Our results show that our customers experience ROI from our uncomplicated approach to social marketing,” added Mark Cooper, Offerpop Co-Founder and CMO. “Social marketing is still very young, and we believe the best is yet to come – both for our customers and the industry overall.”

In addition to these impressive milestones, Offerpop announced today that their sales efforts going forward will be headed Josh McBride, the company’s new Vice President of Sales and Business Development. The appointment is a response to the surging interest in Offerpop’s platform.

“As the social marketing space evolves, I’m extremely excited to be working with the forward-thinking team at Offerpop,” said McBride. “The opportunity to provide large, mid-sized, and small companies alike with the most intuitive and effective social marketing tools for building their businesses is immensely rewarding.”

McBride brings over 12 years of sales and business development experience. Most recently, as VP of Sales and Client Service, McBride helped Experian Marketing Services launch their Audience IQ display advertising solution. McBride helped grow Audience IQ from a product concept to a multi-million dollar business in less than 12 months. Prior to that, McBride was the VP of Sales at Experian CheetahMail, and helped grow it from a startup into one of the industry’s largest email service providers, working with many top tier global brands in the process.

About Offerpop

Offerpop is an easy-to-use self-service platform used by marketers to create campaigns on Facebook and Twitter in minutes. Offerpop works with customers across the globe, including American Eagle Outfitters, Disney, Microsoft, Tesco, Universal Music, and Walmart. Brands use Offerpop to run promotions, sweepstakes, and fan engagement programs week in and week out. The platform channels natural social gestures to drive fan acquisition, brand awareness, and repeat purchases. Offerpop is a Facebook® Preferred Marketing Developer, qualified by the PMD program in Apps. For more information about Offerpop, visit: http://offerpop.com
Contact:

For more information contact: Michael Cecil, 212-362-1307, Michael(at)Thunder11(dot)com, or Sevgi Nalbantoglu, Sevgi(at)offerpop(dot)com.

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Michael Cecil

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