"Omnichannel Loyalty = Maximizing Your Customers Experience"

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Upcoming Loyalty 360 webinar presented by Kobie Marketing, featuring Forrester Research, will outline Omnichannel Loyalty (OCL), a customer centered approach to elevating and instituting your loyalty strategy.

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Lines are becoming blurred between marketing channels and media in a way that has a huge impact on how customer’s want to experience your brand. Omnichannel Loyalty (OCL) is the key to bringing this all together. Omnichannel loyalty (OCL) is a customer-centric approach to elevating and instituting your loyalty strategy as an enterprise level initiative and maximizing cross-channel marketing to actualize customer intelligence and improve loyalty-related outcomes.

“With Omnichannel Loyalty, you can reach your loyal customers across all platforms, mediums, and channels in a more efficient and aligned manner, allowing you to track data better than ever and ensure the most meaningful customer experience and engagement. One size fits all is over,” says Carlos Dunlap, Director of Strategy at Kobie Marketing. He continues, “Marketers can boost the overall impact of their marketing dollars and strategies through OCL.”

“As the paradigm rapidly shifts in effective loyalty strategy, brands realize they have the ability to shape “behavior” with potential brands advocates. Yet the efficacy of temporal loyalty strategy is now predicated on the ability to understand the comprehensive nature and multiple touch points of the consumer to evoke such engagement,” shares Mark Johnson, President and CEO of Loyalty 360.

On August 9 at 1pm EST, Loyalty 360 - The Loyalty Marketer’s Association, will host the webinar, “Omnichannel Loyalty = Maximizing Your Customers Experience.”

Presented by Michael Hemsey, President and Carlos Dunlap, Director of Strategy at Kobie Marketing, along with Emily Murphy, Customer Intelligence Analyst of Forrester Research, this webinar will provide key takeaways and best practices including:

  •     Discovering trends impacting loyalty programs and best practices in overcoming challenges from the SoMoLo (social, mobile, local) revolution
  •     Building the business case for and understanding the economic implications of implementing a successful omnichannel marketing approach focused on driving loyalty-related outcomes
  •     Examples of how to design an OCL program that maximizes your data and customer intelligence, while you build a sustainable ecosystem inclusive of real-time response and measurement
  •     Creating a truly differentiated program from that of your competition in the eyes of your customer.

Please join Loyalty 360, Kobie Marketing, and Forrester Research on August 9, 2012 at 1 PM EST for this insightful webinar.

For more information and to register for this event, visit: http://loyalty360.org/conferences/event/omnichannel-loyalty-what-it-means-and-why-its-essential-for-loyalty-markete

About Kobie Marketing
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For nearly 25 years, Kobie has provided innovative loyalty experiences to the world's most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. The company drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. In 2012, Forrester Research named Kobie a leading loyalty marketing service provider, ranking the company highest for its technology platform, customer satisfaction and program management services. To learn more, visit the new company website at http://www.kobie.com.

About Loyalty360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

Contact:
Lindsay Wagner
Loyalty 360
lindsaywagner@loyalty360.org

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Lindsay Wagner
Loyalty 360
513-800-0360 113
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