It’s time to normalise hearing loss and show how many options are available to those who suffer from it; having a free hearing check is the first step.
(PRWEB UK) 31 July 2012
People are being encouraged to have their hearing tested for free, in a bid to reach millions across the UK who have hearing loss – but are suffering in silence.
Specsavers’ Sound Check the Nation hearing booth is touring the country as part of a pledge to carry out one million free hearing tests across the UK before October.
According to the World Health Organisation, adult onset hearing loss will be one of the top 10 disease burdens in the UK by 2030, above cataracts and diabetes.
Colin Campbell, Specsavers’ professional hearing services director, says: ‘It’s time to normalise hearing loss and show how many options are available to those who suffer from it; having a free hearing check is the first step.
‘It’s estimated that up to four million people in the UK would benefit from a hearing aid, and that this figure is set to increase. So instead of suffering in silence, come along to the Sound Check the Nation booth when it visits your town and see what a difference a few minutes can make to the rest of your life. Alternatively, you can check your hearing online or visit your nearest Specsavers hearing centre.’
The Sound Check the Nation booth allows participants to have their hearing checked in a private setting in a convenient place, with a qualified Specsavers audiologist on hand to answer any questions and assess test results.
Research shows that, on average, there is a 10-year delay between symptoms and treatment for hearing loss. Almost two-thirds of Specsavers hearing customers surveyed in 2011 first noticed deterioration in their hearing more than five years before their first check-up, with the final trigger for most being the realisation that they were now really struggling to hear conversations. In addition, a third said they only took action on the insistence of their family or friends. This, combined with the number of people in the UK who experience hearing loss – one in every six – means that by 2013 it’s expected that 14.5 million people will have hearing problems.
Issued by MEC Interaction on behalf of Specsavers
Specsavers notes to editors
- Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world
- The couple still run the company, along with their three children. Their son John is joint managing director
- Specsavers has more than 1,600 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.
- Annual turnover for the Specsavers Group was £1.36 billion for 2009/10 and is forecast to reach £1.55 billion in 2010/11.
- Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.
- Specsavers employs more than 26,000 staff
- Specsavers was voted Britain’s most trusted brand of opticians for the ninth year running by the Reader’s Digest Trusted Brands survey 2011
- More than one in three people who wear glasses in the UK buy them from Specsavers * – 9,700,000 glasses were exported from the warehouse to stores in 2009
- Specsavers was ranked No 1 for both eye tests and glasses in the UK *
- Specsavers is the largest retail provider of home delivery contact lenses in Europe and one of the top two retail suppliers of continuous wear lenses in the world
- Specsavers is now the largest retail dispenser of digital hearing aids in the UK and offers a hearing service from more than 400 locations
- Specsavers supports numerous optical and hearing charities, including Guide Dogs and Hearing Dogs for Deaf People. During its three-year support for Diabetes UK it raised more than £250,000 to fund various projects.
- Since 2003 more than a quarter of a million glasses have been collected and recycled by Specsavers stores for Vision Aid Overseas, for use in developing countries. Specsavers has raised over £370,000 for the charity since 2006, with almost £245,000 going towards its work in Zambia.