Brown McFarlane Successfully Implements eSTELPLAN Metal Industry ERP Software from Invera in Dubai and Singapore

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Brown McFarlane, a steel plate distributor, processor, and trader with headquarters in Stoke-on-Trent, UK, has implemented eSTELPLAN, the metal service center software from the metal industry software specialist Invera, in Dubai and Singapore. eSTELPLAN was implemented using the ON-DEMAND hosting service.

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Brown McFarlane, a steel plate distributor, processor, and trader with headquarters in Stoke-on-Trent, UK, has implemented eSTELPLAN, the metal service center software from the metal industry software specialist Invera, in Dubai and Singapore.

Brown McFarlane implemented a full complement of eSTELPLAN features such as on-line sales order entry, purchase and receiving functions, as well as the load and delivery functions. They also use the integrated financials functions for Accounts Receivable, Accounts Payable, and the General Ledger.

Barry Morse, Group Chief Executive Officer at Brown McFarlane, said "We have known Invera’s STELPLAN product for many years but the move to the ON-DEMAND hosting service, which meant outsourcing a critical part of our business infrastructure, was a big step for us. A visit to Invera’s headquarters and a tour of the facilities was enough to convince us that ON-DEMAND would be a significant benefit to us."

For Sales, Brown McFarlane was able to benefit from the metal-specific fields built into the software to enter a sales order for steel plate and plate cut shapes such as circles, rings, and irregular shapes, along with the customer requirements such as tolerances, remarks, and packaging specifications.

The sales department also benefited from the on-line Order Status Inquiry, which allows their sales staff to provide the status of the customer’s Sales Order at a single glance. This includes processing status, shipping, and invoicing information.

The receiving department is able to receive the steel plate into eSTELPLAN with metal-specific fields to enter such information as grade, thickness, as well as width and length of the plate.

John Riddell, Managing Director – Group operations, at Brown McFarlane, said, "The consolidation of all our operations onto a single enterprise platform has not only provided the viewing of our stock worldwide, but has also facilitated the management of our purchasing and inventory forecasting. Our purchasing department can now easily view a surplus or deficit in one location, and correspondingly transfer material from and to that location to manage the inventory levels. Even from here in the UK I can view our production and plate cutting capacities worldwide, and view any over/under capacity situations."

A seamless integration of native metal industry terminology, functions, and features made the eSTELPLAN metal enterprise software fast to deploy with minimum implementation costs.
Susan Eaton, the Financial Director at Brown McFarlane, said, "We have been very pleased with the implementation and on-going support that we have received from Invera. Using eSTELPLAN for our worldwide operations from a financial standpoint has allowed us to consolidate our financial information and facilitated the management of our working capital."

Brown McFarlane chose the eSTELPLAN ON-DEMAND hosting service to allow them to focus on their core metal operations and outsource their technology operational requirements. eSTELPLAN ON-DEMAND is a SaaS–Software as a Service option that eliminates the capital and expense of acquiring, maintaining, and upgrading the hardware and operating system to run eSTELPLAN.

With this service, all software applications and data are hosted at the Invera Technology Center. This hosting service is used by nearly half of Invera's customers today. Some of the benefits of eSTELPLAN ON-DEMAND include a single point support for both application & operations, elimination of the technology manpower related to implementing systems and application software upgrades, and smooth technology growth as business operations expand.

About Brown McFarlane
Brown McFarlane has a history of over 120 years of metal trading and is a global steel solutions provider with highly experienced sales teams offering distributor, processor and project management services internationally. The steel stockholder company’s head office is in Stoke-on-Trent in the United Kingdom. It has sales, distribution, and processing operations strategically located around the world.

Brown McFarlane holds a wide range of sizes and specifications in Stainless Steel, Duplex and Super Duplex, HIC Steel Plate, Boiler Plate and Pressure Vessel Steel Plate, Abrasion Resistant and Structural Steel Plate, Chrome Molybdenum and Ultra High Yield Plate.
Brown McFarlane has strategically located warehouses and processing facilities in the U.K., Belgium, U.A.E., and Singapore. The company also has a sales office in China.

Their extensive range of processing services includes plasma plate cutting, oxy gas plate cutting, laser plate cutting, and water-jet plate cutting. Additional plate services include weld preparations, grinding, drilling and tapping, pressing, machining, shot-blasting & painting, rolling, rolled shells, dished ends, and clad plates.

About Invera
Invera has been providing steel and metal service center software (ERP) and Internet metal systems for over 30 years. Invera is the largest software company dedicated exclusively to the steel and metal service center, metal distribution, steel stockholder, and metal processing industry. Their metal industry software products STRATIX and eSTELPLAN are used by more than 13,000 users at over 600 sites in the United States, Europe, Mexico, Canada, Dubai, and the Far East.

For more information, contact Invera at (514)-925-8558 for North America, or +44 (0)7740-664007 for the UK and Europe, or visit

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Peter Doucet
Invera Corp.
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