PPC ROI Falling Says Escape the Matrix Online Guru

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Pay-Per-Click advertising is dead says Dave Sherwin of Escape the Matrix LLC. In the online marketing world new strategies are taking over and paying off like never before.

We don’t even recommend PPC anymore for most online businesses.

Escape the Matrix online marketing whiz Dave Sherwin now believes Pay-Per-Click (PPC) marketing is past its prime. Once the cat’s meow of best practice marketing, Sherwin now bypasses PPC for other strategies and tactics with better ROI.

“We don’t even recommend PPC anymore for most online businesses,” says Sherwin. “It’s just too expensive now to justify when compared with other tools for driving online revenue.”

So, what does Sherwin now recommend to garner the highest return for online business?

“Startup businesses have to control marketing spend, staying focused on rapid payback and cost-per-new-customer for each campaign and tactic.”

Here are his evolving Top Five Online Marketing Tactics for 2012:
1.    Affiliate Marketing – respond quickly, pay quickly – 30% of our revenue
2.    Customer Referrals – toll free support, great products & service create raving fans
3.    Banner Ads – highly measurable, well placed banners with POP earn money
4.    Press Releases – posted everywhere online when done right, building SEO
5.    Social Marketing – adds to customer experience, aids SEO, & creates advocates

Check the Escape the Matrix Blog for more Details.

About Dave Sherwin & Escape the Matrix
Dave Sherwin and his team have helped businesses achieve more than 1,000 front page organic Google rankings through EscapetheMatrix.net. Driving online marketing success stories since 2005, he won the “Rookie of the Year” award in Xooma Worldwide after acquiring 600 health and wellness customers in six months. He is author of “Blackbox Marketing” and “Twitterpated, The Savvy Marketers Guide to Twitter.” Savvy online businesses love his SocialMarketingBlackbox.com, a front page Google ranked social marketing site. Dave, a nationally competitive triathlete and nutritionist, has also created several breakthrough wellness products that he sells online to a gazillion satisfied customers and through happy distributors. Learn more about his wildly successful “Escape the Matrix” entrepreneurial methods to success at http://www.EscapetheMatrix.net.

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