Industry practitioners needed a centralized place where they could go to gain actionable insights and view best practices related to specific types of business initiatives as well as to identify and learn about all of the related solutions.
Evanston, Illinois (PRWEB) July 31, 2012
Gleanster today announced the launch of a new feature set, called Vendor and Solution Showcases. With this new capability, business decision makers and influencers can gain immediate access to thousands of valuable white papers and success stories, as well as to related videos and presentations, from hundreds of leading technology solution providers.
The Solution Showcases can be accessed from the Vendor Landscape section of the Gleanster website or by simply searching on a specific vendor or topic area. Also included are company descriptions, analyst commentary, customer testimonials and links to related Gleanster research.
For their part, solution providers now have a powerful new vehicle at their disposal for demonstrating thought leadership, raising brand visibility and generating new revenue opportunities. Vendors are not charged a fee to create or post content to their showcase pages, and all white papers are vetted by Gleanster’s editorial review board to ensure high quality.
“We built this feature set in response to an unmet market need,” says Jeff Zabin, CEO and research director at Gleanster. “On the one hand, industry practitioners needed a centralized place where they could go to gain actionable insights and view best practices related to specific types of business initiatives as well as to identify and learn about all of the related solutions. On the other hand, vendors needed a way to leverage their existing content assets to further educate the marketplace and extend their brand presence in front of their target audiences.”
Since its inception in 2010, Gleanster has established a global reputation as the leading provider of best practices market research. Gleanster research has influenced countless buying decisions across multiple types of business initiatives, and clients include dozens of the world’s largest and most preeminent technology solution providers. The Vendor and Solution Showcases feature set advances Gleanster’s goal of helping industry practitioners make smart decisions about business technology and match their needs with the right solutions.
Gleanster benchmarks best practices in technology-enabled business initiatives, delivering actionable insights that allow companies to make smart business decisions and match their needs with vendor solutions. Our research methodology relies on ongoing survey responses from tens of thousands of industry practitioners. Our thought leaders include a team of seasoned research analysts as well as outside contributors with subject matter expertise. As the first market research firm to "go open," we also aggregate thought leadership in the form of white papers, case studies and research reports from third-party sources, including solution providers — who, for their part, can create and maintain their own Vendor and Solution Showcases on Gleanster to help further educate the marketplace.