New Gleanster Research Reveals Best Practices in Web Content Management

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Top Performers include Adobe, Agility CMS, Ektron, EpiServer, Kentico, SiteCore, SiteExecutive and Oracle

Today’s leading solutions provide functionality that goes far beyond Web content publishing and control.

Gleanster today announced the publication of a new Gleansight benchmark report, on Web Content Management. Drawing from the experiences of 285 companies, the report offers a comprehensive look at how Top Performers are using Web Content Management (WCM) to address some of their greatest marketing, operational and sales-related challenges.

The report examines the common characteristics of top performing companies. It looks at how they’re maximizing the value of their investment in web content management, by putting not only the right technologies in place but also the right business processes, organizational resources, and performance metrics.

Until recently, WCM solutions focused almost entirely on publishing content to the Web. Content types included static text and graphics, audio, video, and simple code to incorporate customized content elements based on end-user profiles. Traditionally, WCM’s main value proposition has been enabling non-technical personnel ― particularly marketers ― to create, manage, and post content onto websites without relying on help from the IT department.

Over time, WCM solutions evolved as website strategies began to focus on the end-user experience across multiple channels. WCM is growing quickly, as a result, with many solution providers announcing that their client bases have more than doubled in the past year.

Today’s leading solutions provide functionality that goes far beyond Web content publishing and control. They now include functionality for managing multi-lingual content across multiple sites, aggregating and syndicating content, leveraging social media and user-generated content, analyzing end-user behavior (both on-site and off-site), and publishing content to a wide variety of device types, such as iPads and smartphones.

The benchmark report, which is currently available for free download, is 34 pages and consists of seven sections: Topic Overview, Reasons to Implement, Value Drivers, Challenges, Performance Metrics, Success Stories and the Vendor Landscape. The latter section includes descriptions and analyst commentaries for 38 related solution providers. It also includes comparative rankings across four key dimensions of evaluation: Ease of Deployment, Ease of Use, Features and Functionality, and Overall Value.

As with all Gleanster research, vendor rankings are determined by the experiences of industry practitioners and not by analyst assessment or opinion. The solution providers that received the highest scores across all four dimensions are: Adobe, Agility CMS, Ektron, EpiServer, Kentico, SiteExecutive, SiteCore and Oracle.

About Gleanster
Gleanster benchmarks best practices in technology-enabled business initiatives, delivering actionable insights that allow companies to make smart business decisions and match their needs with vendor solutions. Our research methodology relies on ongoing survey responses from tens of thousands of industry practitioners. Our thought leaders include a team of seasoned research analysts as well as outside contributors with subject matter expertise. As the first market research firm to "go open," we also aggregate thought leadership in the form of white papers, case studies and research reports from third-party sources, including solution providers — who, for their part, can create and maintain their own Vendor and Solution Showcases on Gleanster to help further educate the marketplace.

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Amanda Forgash
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