EastEdge Resorts Brings ‘Run for the Cure’ Marathon / Walking Event to Nozawa Onsen Village, a Hidden Cultural and Sports Mecca in the Heart of the Nagano Alps

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EastEdge Resorts is constantly planning projects that foster social responsibility and community revitalization. This time the new hospitality brand, in cooperation with the Run for the Cure Foundation, has managed to bring to Nozawa Onsen Village “Run for the Cure”, an event well known for its pink ribbon movement which is aimed at collecting funds for breast cancer screening and increasing awareness through participation in marathon and walking.

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EastEdge Resorts is constantly planning projects that foster social responsibility and community revitalization.

This time the new hospitality brand, in cooperation with the Run for the Cure Foundation, has managed to bring to Nozawa Onsen Village “Run for the Cure”, an event well known for its pink ribbon movement which is aimed at collecting funds for breast cancer screening and increasing awareness through participation to marathon and walking.

Video About Nozawa Onsen: https://www.youtube.com/watch?v=VotH3HdY_Po&feature=plcp

The organizer Run for the Cure Foundation has been holding the event in Tokyo every year since 2004 and in 2011 it managed to gather 1,214 participants and 80 volunteers. The earnings from sales of sponsor companies’ products and raffle tickets and the event participation fees go to nurture the foundation’s efforts in eradicating breast cancer through activities such as funding clinical examinations and building mammography buses. According to the NPO founder and representative, “in US the 80% of women aged over 40 are receiving mammography, in Japan only 3%. People in Japan should understand the importance of timely screening for breast cancer prevention.”

EastEdge Resorts, thanks to the cooperation Nozawa Onsen Tourism Association, has attracted the charity marathon and walking event, which so far has been held only in the metropolis or other big cities, to Nozawa Onsen Village, a picturesque mountain onsen town in the Japan Alps well known for its major ski resort and hosting the Nagano Olympics. The aim is to raise awareness of breast cancer also in the countryside of Japan and at the same time revitalize the local community through new events and exchanges with the capital.

The `Run for the Cure’ marathon and walking in Nozawa Onsen is going to be held on September 29, 2012 and will be featuring two courses. In particular, the 10K running course will show runners the beauty of Nozawa Onsen nature heading to the heart-shaped Hokuryu Lake. The 2K walking will be accompanied by local volunteer guides explaining the history and main sites of the village. Next to the registration desk towel sets to visit Nozawa Onsen public hot spring baths and notes for stamp rally will be sold, with all proceeds donated to Run for the Cure Foundation. Starting from this year, Run for the Cure Foundation plans to hold a marathon and walking event in Nozawa Onsen every year and support breast cancer examinations and treatment in Nagano Prefecture and nearby areas.

Event Information
Run for the Cure / Walk for Life, Nozawa Onsen
Time:September 29, 2012 (Sat) 2:00PM (registration starts at 1:00PM)
Place:Nozawa Onsen City Hall
Oaza Toyosato 9167, Nozawa Onsen mura, Shimotakai-gun, Nagano, 389-2502 Japan
Website: http://www.runforthecure.org/en/nozawa

ACCESS
Cost: 3,000 yen / Adult, 2,000 yen / Children (6-12), Free / Children (under 5)
Courses:10K & 5K Run / 2K Walk

Organizer:Run for the Cure Foundation
Co-organizer:Nozawa Onsen Tourist Association
Collaborator:EastEdge Resorts

Bus is available from Shinjuku at 7,000 yen per person. Special stay rates are offered by EastEdge Resorts, email to:
res@eastedgeresorts.com for more details.

About EastEdge Resorts
EastEdge Resorts is a new hospitality brand developed from January 2012 with the EastEdge Partners managed portfolio of various unique hotels and ryokans in resort areas of Nagano Prefecture. The brand philosophy is represented by the keywords: slow life, slow food, community building, multi-cultural, originality, and genuine experience. In the quintessential Japanese resort village Nozawa Onsen: Ryokan Kawamotoya and its open restaurant TAMON, designer serviced apartments Address Nozawa, event hall The Dojo, and Exiev bar are managed. The initial portfolio also includes Azumaya Resort (Azumaya Kogen Hotel) in the mountain highland above Ueda near Karuizawa, and The Ridge Hotel and Apartments and DoubleBlack Hotel in the alpine resort valley of Hakuba. EastEdge Resorts is currently increasing its hotel and ryokan projects under management within Japan and plans to expand further once a critical mass is achieved.

About Run for the Cure Foundation

Run for the Cure Foundation (RFTC)’s mission is to eradicate breast cancer in Japan as a life-threatening disease through education, timely screening, and treatment.

Through its activities, RFTC will: fund breast cancer education initiatives; fund clinical examinations and mammography machines; donate funds to organizations that promote activities specific to the mission of the Foundation; develop and execute community outreach programs.

About EastEdge Partners
President: Jason Holt
Address: 2-25 Kanda Sudacho, Chiyoda-Ku, Tokyo, Japan 101-0041
Date of Foundation: April 25, 2007
Main business: real estate, hospitality and hotel / ryokan re-development,
revitalization project and asset management
URLs: http://www.ee-p.com, http://www.eastedgeresorts.com

Contact Info Regarding This Release:
Mori Hiromi, Nozawa Onsen Tourism Association
TEL: +81 (0) 269-85-3155
FAX: +81 (0) 269-85-3883

Nadia Lombardo, EastEdge Resorts
TEL: +81 (0) 3-6206-9940
FAX: +81 (0) 3-6206-9941

Marco Magnani, Run for the Cure Foundation
TEL: +81 (0) 3-6420-0860
FAX: +81 (0) 3-3492-1202

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Nadia Lombardo

Mori Hiromi
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