StreetMade Teams up with Bobby Razak

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StreetMade and Bobby Razak come together again to produce an action sports commercial that demonstrates the crossover potential of the duo.

Those who know Bobby Razak are instantly familiar with his work in the world of Mixed Martial Arts, but recently he has set out to break the MMA shell and test the waters in outside markets. With the growing relationship between him and relatively new media and lifestyle apparel brand, StreetMade, he has found the perfect opportunity. The two recently collaborated on a gritty, action packed, groundbreaking motorcycle commercial featuring up and coming stunt rider, Nhan Vo. The commercial took a grueling 15 straight hours of filming on the streets of downtown Los Angeles and is the beginning of many crossover pieces that will be released by the team in the future. ”This commercial opportunity was the spark we needed to begin showing the crossover potential of StreetMade and the platform to allow Bobby to defend his title as the best action sports director in the game,” says StreetMade founder Shane Teater.

Nhan Vo is the prodigy of Stunt Rider Jason Britton, an expert rider and host of Super Bikes, a television show on the Speed Channel. The show follows popular American stunt rider, Britton, as he goes around the country to check out the sport bike scene and showcases stunt riding and stunting competitions. Britton introduced Nhan to Razak and labeled him as a “Phenom” in the emerging stunt bike scene. Vo is a courageous Stunt rider and future star who pushed the limits of his skill in a grueling 15 hour shoot in downtown Los Angeles to create the ultimate StreetMade bike commercial.

http://www.youtube.com/user/StreetMadeTeam?feature=mhee

About StreetMade:

StreetMade is a media and lifestyle apparel brand based out of Sacramento CA. The team’s mantra, “Just Out Work ‘Em” well represents the team of hard working professionals behind building the company. Matt Mitrione, Chris Lytle, Hector Lombard, Jake O’Brien, Cris Cyborg, Sarah Kaufman, a team of amateur MMA fighters, aspiring musicians and artists all have worn the StreetMade logo when performing. StreetMade has also ventured into the media industry with the production of short films and commercials. The commercials range from the street, to the cage, to the stage and depict their “Just Out Work Em” lifestyle. The company aims to capture the pain of preparation, the intensity of performance and the joy of achieving success. StreetMade will continue to live outside the box and set new standards with its media production. StreetMade apparel is preparing to launch its first full line later this year and will be available at http://www.streetmadestore.com or one of the many StreetMade sponsored events across the nation.

About Bobby Razak:

Since joining StreetMade, Razak has churned out a number of short films, MMA related documentaries and promotional spots for StreetMade apparel and media. Originally from England, Razak was inspired by movies such as “Spartacus” and “Enter the Dragon” to become a filmmaker. Razak documented very candidly the brutal days of bare knuckle fighting in his movie “Pit Fight”. The film premiered in the Los Angeles International Short Film Festival and the Berlin Film Festival. After moving into MMA mainstream, Razak finished work on three feature length MMA movies in 2010 including "Sangre Nueva" (starring Cain Velasquez). Razak is also directing and producing “History of MMA” (co produced with Squirrel Hill Productions), and “Mask” about the story of TapouT founder Charles “Mask” Lewis (co produced with StreetMade). Bobby originally founded TapouT Films and was a big part of TapouT's marketing for a long time before joining StreetMade. To Razak’s list of credit, he continues to direct commercials for national and global brands. These brands include, but are not limited to, TapouT, Dethrone, BadBoy Apparel, WearHead, Metro PCS, and Hayabusa that have been broadcasted on channels such as FOX Sports, Fuse and Spike TV. "I know that with my skill level, I can take what the MMA world has shown me and use it in any area of my career and thats exactly what I intend to do,” said Razak.

If you’d like more information about this topic, or to schedule an interview with StreetMade or Bobby Razak, please call Emily Krekorian at 916 9965507 or email at Info(at)StreetMade(dot)com

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