Bend, Oregon (PRWEB) August 01, 2012
Ruffwear, the leading producer of high performance dog gear, unveils new products for fall and winter including a redesign of the Climate Changer™ Fleece Jacket. Updated gear for the leash and collar line includes: a redesign of the Knot-a-Leash™, an updated Just-a-Cinch™ Leash and the new Knot-a-Collar™.
This line of new products will be available through specialty pet and outdoor retailers as well as through http://www.ruffwear.com starting August 2012.
“I look back at this past product development period here at Ruffwear as the year of the rope. With a bit of searching, I found that archeological fossils show braided fibers have been in use since 17,000 B.C., 13,000 years before the wheel came onto the scene. Our connections with ropes in our outdoor pursuits naturally translates into our connections with dogs. For example, a hank of rope and a retired carabiner made a great impromptu dog leash, which years ago, inspired Ruffwear’s first leash, the Knot-a-Leash. For Ruffwear, the history lessons that we lean on allow us to expand our horizons and extend our adventures. We continue to apply lessons from our past to inform our future and in the end, our goal is to continue to build the best dang Performance Dog Gear on the planet,” said Patrick Kruse, Ruffwear’s Owner and Founder.
Pet Industry Spending is Up and Dogs Are Hitting the Road This Year
According to the American Pet Products Association (APPA) 2011/2012 National Pet Owners Survey, overall spending in the pet industry was at an all-time high in 2011, surpassing $50 billion. The APPA projects a steady 3.8 percent growth rate through 2012, with nearly $53 billion in overall pet spending.
The National Pet Owners Survey also clearly showed that dogs are hitting the road this year with their families. On average, each dog has been taken on five car trips according to APPA. Ruffwear encourages these outdoor dog adventures, and with their new gear for Fall, hopes to inspire human-dog interactions.
Keep Dogs Warmer While Reducing the Impact On Our Environment:
Climate Changer - new colors have arrived for this cozy fleece! The quick-drying, breathable Climate Changer fleece jacket is now available in Burnt Orange, Purple Dusk and Granite Gray. MSRP: $59.95.
Climate Changer Key Features:
The Year of Rope and Knots - New Additions to the Collar and Leash Line:
Knot-a-Collar - Designed from low-profile, 7mm kernmantle rope, the Knot-a-Collar settles comfortably into fur. It’s available in Twilight Gray, Purple Dusk, Red Rock and Lichen Green. MSRP: $22.95.
Knot-a-Collar Key Features:
Knot-a-Leash - This leash is made from the same strong Kernmantle rope construction as the Knot-a-Collar. It’s also available in Twilight Gray, Purple Dusk, Red Rock and Lichen Green. MSRP: $29.95.
Knot-a-Leash Key Features:
Just-a-Cinch - The updated Just-a-Cinch Leash has a comfortable, easy to hold tubular webbing handle and is available in Twilight Gray, Purple Dusk, Red Rock and Lichen Green. MSRP: $24.95.
Just-a-Cinch Key Features:
Ruffwear's mission is to build performance product to enhance and inspire outdoor adventures for dogs and their human companions. Ruffwear Performance Dog Gear™ combines technology, quality, fit, function, and safety to meet the needs of active and adventurous canines and their humans.
Ruffwear is committed to preserving open lands and waterways, providing important habitat for wildlife and recreational opportunities for humans and canines. Through partnerships with The Conservation Alliance and regional grass roots organizations, Ruffwear is able to give back and create opportunities to strengthen the bond between humans and their dogs.
Based in Bend, Oregon, Ruffwear sells their products through specialty pet and outdoor retailers as well as http://www.ruffwear.com. Find Ruffwear on Facebook, http://www.facebook.com/ruffwear and on their Dog Blog, http://dogblog.ruffwear.net, and on Twitter, http://twitter.com/ruffwear.