StorePoint Redefines Publishing – Allows Versions on Tablets

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Capitalising on the popularity of Web 2.0 and tablets, StorePoint has recently introduced an innovative way to publish InDesign content to create engaging digital editions best for Android and iPad tablets.

Publish to tablet is easy

Publish to tablet is easy

Publishers can now offer advertisers all the benefits of a print publication plus more content, links to advertisers websites, embedded tv adverts and genuine interactivity - Mark Alford, StorePoint International

StorePoint now offers Tablet Publishing solution utilizes Mag+, which has been dubbed as the handiest tool for InDesign content. Clients just need to supply the needed content and artwork to work on the “tablet versions” of the publications. The company’s pool of technical experts can work on its level of interactivity with rich media content giving readers the experience they need. Through Web 2.0 features StorePoint’s brand of tablet publishing can embed web pages, audio or videos on the content. Similarly, HTML5 technology is used to embed other necessary elements such as slideshows, forms, and banners, among others. StorePoint will provide a “proof of concept” allowing clients to test the tablet experience before going live. iPad and Android users can surely have a fast and convenient reading experience. They can even retrieve the readings anytime they want. Many UK publishers, organizations, non-profit groups, and companies seem to miss a lot for not trying out the option to publish to tablets. There have been reports that there are more than 60 million iPad and Android tablets being used by the public, and Apple and Google marketplace still expect this figure to grow in the coming years. Apparently, many readers now prefer to read through their portable gadgets instead of having to bring the traditional printed materials to read the information they need. The potential readership for the technology is about 300 million worldwide. Clients may also capture reader information as StorePoint can build forms and call to action on the tablet publication pushing readers to the website where they can get more details. Interestingly, this solution reconciles any dilemma on how to publish to iPad and how to publish to Android tablets, which spells the promising future of the tablet publishing technology. To try out this tablet publishing service, call 020-8614-4944 to get in touch with the team. Alternatively, interested parties may visit http://www.sp-int.com/products/indesign-tablet-publishing/ for free demo.

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Ben Alford

Mark Alford
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