Freshens New Kiosk, Menu and Updated Branding to Ring up Retail Success at Grapevine Mills Mall in Texas

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Freshëns recently announced plans to open a corporate kiosk store this summer in Grapevine Mills Mall, Grapevine, Texas. The store will introduce a cutting edge kiosk prototype, offer new menu options and introduce the firm’s new branding message: hëalthy eating • bëtter living™.

The mall kiosk will feature an expanded menu including crepes, salads, smoothies, yogurt and ice cream.

With the introduction of our new kiosk, new menu options and a new branding message, our goal is to expand Freshëns reach and appeal into more market sectors. Freshëns offers a unique retail experience for foodservice operators.

Atlanta-based Freshëns, the nation’s largest frozen yogurt and smoothie company, is debuting its new kiosk prototype this summer at Grapevine Mills Mall. In addition to introducing the new kiosk, Freshëns is expanding its menu and updating its branding message. The new Freshëns kiosk will be positioned directly across from the Legoland® Discovery Center. Grapevine Mills is a Simon Property Group Mall featuring over 180 stores and 1.6 million square feet of shopping, entertainment and restaurants.

Freshëns New Kiosk, New Menu and New Message:

Freshëns’ new architecturally-unique kiosk features a cutting edge retail design. The kiosk measures only 400 square feet, yet offers great depth of product in a compact footprint. The design features Freshëns signature brilliant colors of purple, green and orange against a crisp, white backdrop. The contemporary design elements and bold graphics are designed to engage and attract customers. The new kiosk features a breathtaking canopy top that resembles a large fan, and symbolically communicates Freshëns as a “refreshing oasis” for healthy eating.

The mall kiosk will feature Freshëns new product offerings that include crispy salad bowls, hand crafted crepes, frozen yogurt, smoothies and specialty drinks. The unique salads are served in a crispy edible bowl made on a crepe iron. Freshëns is also introducing new specialty teas and sparkling beverages.

As part of the company’s continuous evolution since 1985, it is updating its branding message to reflect the expanded menu, focused on healthy eating and better living™.

“With the introduction of our new kiosk, new menu options and a new branding message, our goal is to expand Freshëns reach and appeal into more market sectors,” said Ed Redmond, Senior Vice President. “Freshëns offers a unique retail experience for foodservice operators in colleges, airports, sports arenas, hospitals and other co-branded locations. We believe regional malls are a logical next step in our growth strategy. We are dedicated to constantly improving our programs and options to meet changing consumer tastes while continually supporting our partners with ongoing advancements and training.”

The new store design is an important part of the company’s expansion strategy, as it opens up additional opportunities for food service operators in locations where a kiosk is the desired platform. Freshëns plans to open 50 new locations in 2012, with a primary focus in major airports, colleges and high profile regional malls.

More about Freshëns:

Freshëns is the largest yogurt and smoothie company in the country and has been in operation for over 25 years. Freshëns is a privately held corporation headquartered in Atlanta and is focused on innovative, healthful products for consumers looking for convenient, portable and great tasting options. By adapting to industry trends and ever-changing customer needs, Freshëns is poised for continued growth. For more information, go to http://www.Freshens.com or like us at http://www.facebook.com/Freshens.

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Christina Jockwig
Freshens
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