Mobile Web Designers Can Now Use Variable Substitution in Redirection URLs in 10 Seconds

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25% of mobile users purchase from their devices; new offering from Handset Detection saves eCommerce site owners time and money.

Mobile Device Detection with Handset Detection

Handset Detection

Mobile redirection that used to take custom Javascript can now be accomplished in a 10 second setup

Handset Detection, a mobile browser, tablet, and console detection service in Melbourne, Australia, has just added variable substitution in redirection URLs to their ever-growing database of features.

This feature will make it much easier to redirect users to a mobile site with their original search query intact. For example, if someone has used a mobile device to visit an ecommerce clothing site searching for "red shoes" the query will remain intact - and they'll see a page of red shoes - when they are transferred to the mobile optimized website.

Before this was possible with separate Javascript rules and lots of time spent coding on the backend of a site. Handset Detection's new feature will saving ecommerce and CRM site owners valuable time and money but making variable substitution in redirection URL's available with a quick 10-second setup.

“Historically, there’s been no way to pass detection results to the mobile site you want to redirect visitors to,” Handset Detection founder Richard Uren says. “If you wanted to redirect to a smartphone or tablet to a specific URL then you had to have a separate detection rule for each.”

“Ecommerce systems, content management systems, and anything that uses this structure will now get super simple redirection ready to use in a ten second setup,” Uren says. “Previously this needed custom javascript and most people wouldn’t bother or it would be too hard.

“Now it’s super easy and super versatile!”

For more information about this change or the company, contact Handset Detection at 415-871-0445 or or you can visit their website at

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Neil Summers
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