LatAm Mobile Advertising Leader StartMeApp Launches ‘Social Media Mobile’ Program for Brands and Agencies

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‘Social Media Mobile’ Connects Brands & Agencies to Latin American & U.S. Hispanic Mobile Consumers, Building Fans & Followers through Social Media Interaction

‘Social Media Mobile’ lets savvy advertisers follow Latin American and U.S. Hispanic users of smartphones, tablets and other devices into the mobile space, to connect and interact with them via Facebook, Twitter and other social media sites.

StartMeApp (http://www.StartMeApp.net), the Latin American leader in the global mobile advertising revolution, today launched “Social Media Mobile,” a program enabling brands and advertising agencies to easily and efficiently reach the growing number of Latin American and U.S. Hispanic consumers using mobile devices to access the Internet and popular social media sites, including Facebook, Twitter and more.

StartMeApp’s “Social Media Mobile” program (http://www.startmeapp.net/social_media_mobile.pdf) is an end-to-end solution for brands and agencies, leveraging the power of multiple mobile publishers, mobile ad networks and exchanges to enable them to develop, launch, monitor and refine highly targeted mobile advertising campaigns directed to social media users on mobile devices across the Latin American and U.S. Hispanic markets.

Relying on StartMeApp’s strong relationships developed as an independent mobile advertising company with multiple mobile publishers, ad networks and exchanges regionwide, the “Social Media Mobile” program lets brands and agencies easily connect and interact with mobile consumers, building loyalty and generating affinity communities via the mobile channel.

Social Media Mobile (http://www.startmeapp.net/social_media_mobile.pdf) takes the guesswork out of social media-focused mobile ad campaigns, providing advertisers with easy and efficient monitoring of mobile consumer behavior and response in near real-time, gaining an understanding of navigation habits through important data broken out by device (smartphone vs. tablets), mobile carriers and type of Internet access, and enabling them to further refine and maximize their mobile advertising efforts.

“Increasingly, Latin American and U.S. Hispanic consumers are going online and staying online via their smartphones, tablets and other handheld devices,” said Alejandro Campos Carles, Co-Managing Director and Founder, StartMeApp. “Our ‘Social Media Mobile’ program lets savvy advertisers follow these consumers into the mobile space, to connect and interact with them via their favorite social media sites to convert them into fans and followers of products and brands.”

“Surveys of retail consumers in Latin America and worldwide now show consumers are increasingly relying on social media pages and apps on their mobile devices to research and compare products prior to purchase in-store,” said Gaston Fonzo, Co-Managing Director and Founder, StartMeApp. “Leveraging ‘Social Media Mobile,’ brands and agencies can meet the growing mobile demand for product and brand information, positively influencing increasing numbers of Latin American and U.S. Hispanic consumers in the purchase-making process.”    

Maximizing brand affinity and building social media fan and follower loyalty n Latin America and the U.S. Hispanic markets, StartMeApp’s “Social Media Mobile” program lets brands and agencies:

  • Develop and deploy a variety of mobile advertising campaigns, including "Click to Like, "Click to Fan," brand-building contests and other campaigns customizable to the brand or agency campaign goals;
  • Connect and interact with fans and followers targeted across 40 mobile content categories (sports, business, games, entertainment), by country, demographics (gender, age, interests), device type, operating system and type of Internet access; and,
  • Monitor their mobile ad campaigns and target audience response in real time, enabling them to determine where the mobile ads generate most response and to ensure maximum impact for their mobile advertising spend.

As smartphone usage and mobile ad viewing increase rapidly throughout Latin America, major brands and agencies have been relying increasingly on StartMeApp to guide them through the maze of Latin American mobile markets and ad networks, helping them to serve their mobile ads across the region’s 27 countries, complex demographics, multiple platforms, carriers and handheld devices.

Research conducted during 1Q-2012 by Ipsos Media CT on behalf of Google shows there are currently more smartphone users in Brazil than in either Germany or France, while the region’s second largest market, Mexico, currently has a 20% penetration rate, with a total of 23 million smartphone users nationwide. At the same time, Argentina’s 24% penetration rate means that smartphone uptake among its population is greater than per-capital smartphone uptake in Germany just one year ago.

StartMeApp’s independent and network-agnostic approach enables it to maintain relations with multiple publishers, ad networks and exchanges operating in the Latin American and U.S. Hispanic markets, ensuring its ability to recommend the most appropriate distribution of advertising content to its growing list of agency and brand advertisers.

An independent mobile advertising company, StartMeApp provides impartial advice to media owners, publishers and networks, as well as brands and creative advertising agencies, designed to meet the clients’ needs. The extensive mobile expertise and experience of StartMeApp management and staff have enabled it to become the leading independent agency for planning and buying mobile media in Latin America and the U.S. Hispanic markets, ensuring its ability to recommend to clients the most appropriate approach for mobile content distribution and advertising.

To learn more about StartMeApp and the company’s “Social Media Mobile” program for brands and agencies, visit http://www.StartMeApp.net.

About StartMeApp

StartMeApp is the Latin American leader in the global mobile advertising revolution. An independent, privately owned premium mobile advertising agency, StartMeApp owns and operates its own ad-serving platform, as well as the premier wholesale multi-platform marketplace for mobile apps in Latin America and the U.S. Hispanic market. In its first six months of operation, StartMeApp served mobile ads in 40 countries across four continents and delivered nearly 1 billion ad impressions and thousands of effective brand campaigns for clients.

Visit StartMeApp online at http://StartMeApp.net, find us on LinkedIn (http://www.linkedin.com/company/startmeapp) or follow us on Twitter @StartMeAppNet (http://twitter.com/StartMeAppNet).

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