When someone visits a website, it's a good idea to ask them one question...as soon as it's determined who the readers are, it's possible to better serve them content they want to read about.
Austin, TX (PRWEB) August 02, 2012
With social media and the internet expanding every day, it's easy for a website to become lost in the shuffle. Implementing a strategic plan can optimize internet presence and grow online readership.
One should establish one goal per quarter. Instead of trying to accomplish several tasks at once, it's better to really focus on working hard to accomplish one goal at a time. This eliminates any distractions that may take away from the overall picture. Several half efforts do not equal to a whole. With goals in mind, it's time to think about strategy.
A promotional calendar should become the new priority. Promotions are the key to engaging readers and driving sales. Besides, who doesn't like winning things? But the key is not to give away just anything, but to find out what readers want to win. What will get them excited? If readers' needs are met, they will keep coming back for more.
Content shouldn't be based on guesses about what readers want. It's better to use search volume research to plan an editorial calendar and create content around what people are searching for online. This way, when users search for a certain word or phrase, the website is more likely to come up. It's also important to monitor key terms monthly. There should be ten key phrases for the website. Once the key phrase set is determined, it's time to use a ranking tool, such as raventools.com to find out where the website ranks when these key phrases are searched.
Pop-up surveys are a way to get to know readers. When someone visits a website, it's a good idea to ask them one question at a time. What are ten questions that will garner the best information about readers? As soon as it's determined who the readers are, it's possible to better serve them content they want to read about. Use this data to grow a strategy plan and drive an engaging readership online.
Driving online readership comes down to one thing: taking advantage of technology to make sure people know that the content out there for them.
Ryan Dohrn, CEO of Brain Swell Media LLC
Ryan Dohrn is an Emmy award winning TV producer, has overseen over 3,000 Web site builds, is a nationally acclaimed speaker, has been featured in USA Today, on ABC, CBS and FOX TV stations, on Forbes.com and has personally impacted millions of dollars in online and related media revenues for media companies large and small.
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