(PRWEB) August 02, 2012
YachtWorld.com, the world’s largest Internet yacht brokerage portal, and part of Dominion Marine Media, today announced it is expanding its custom web design services for yacht brokers and has appointed Joe Fairman as custom websites manager.
“Effective web design is critical to a broker’s online success and there are a number of key elements involved,” says David Main, head of search for Dominion Marine Media. “We are delighted to have Joe as part of our team. The combination of his experience and ours ensures that our brokers will have effective custom websites focused on attracting traffic and generating quality leads.”
YachtWorld.com’s custom web design services include:
Website design –Creative designs tailored to a broker’s individual business requirements utilising tried and tested techniques in the marine industry.
Analytics - Installs Google Analytics on all custom website to measure a brokers Return On Investment (ROI)
Auto-updates – By entering listings once into YachtWorld.com’s database the listings can be exported and displayed on the broker’s own website in a customized look and feel.
Social media - Integrated bookmark and sharing options in custom websites, products and services allows broker’s track how much of their content is shared and by what means.
Content management systems (CMS) – Provides broker’s the ability to easily control the management of their website.
Prior to joining YachtWorld.com Fairman was web designer, developer and administrator for Johnston Press plc., a leading community media organization in the United Kingdom and Ireland.
“I’m delighted to come on board with YachtWorld.com” said Fairman. “With digital marketing a fundamental part to any business, standing out from the competition is getting harder and harder. We will work closely with each broker to establish their individual business needs, and build a tailored website that delivers on those objectives.”
YachtWorld.com have designed and built websites for a variety of marine businesses over the years. Amongst these are Berton Waters, Power to Sail, Direct Boat Sales and Marine Events to name a few.
YachtWorld.com is the single most powerful and effective global marketing solution for the boating industry. With over 116,000 brokerage boats worldwide offered by over 2,400 yacht brokerage houses and 10,000 individual yacht brokers in 143 countries, YachtWorld.com receives nearly 2.5 million global visits by boating enthusiasts each month. YachtWorld.com provides a complete suite of online marketing services for its yacht broker members through BoatWizard and SoldBoats, their proprietary back-end tools. Headquartered in Seattle, Washington, YachtWorld.com has European headquarters in the United Kingdom, with sales and customer service representation in France, Germany, Italy, Holland, Turkey and Estonia. YachtWorld.com is a division of Dominion Enterprises, based in Norfolk, Virginia, USA.
About Dominion Marine Media
Dominion Marine Media (DMM) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals – http://www.boats.com, http://www.yachtworld.com and http://www.boattrader.com. DMM is a division of Dominion Enterprises, a leading marketing services and publishing company, that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. DMM has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy). The company employs 150 people, has customers in 106 countries and advertises boats for sale in 193 countries. In 2011, over 59 million unique visitors spent time researching products on DMM web and mobile sites, apps and social media outlets. DMM’s global reach includes 23 localized web portals which are translated into 13 languages.