More Marketers Shift their Companies to WebbMason’s MarketingBench™ Platform

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First half of year sees increased adoption of the on-demand digital marketing management system.

WebbMason's Customer-Centric Service Delivery Model

WebbMason's Customer-Centric Service Delivery Model

...ongoing dialog and real partnerships with our clients spark innovations like our flagship on-demand digital marketing management system, MarketingBench.

WebbMason (http://www.webbmason.com), an integrated marketing solutions and services company headquartered in suburban Baltimore, today announced that increased customer adoption of MarketingBench™, the company’s on-demand digital marketing management system. MarketingBench centralizes the management, customization, and delivery of marketing collateral, promotional items, point-of-sales displays, and other brand assets, making it easy for marketers to manage and control brand identity as well as provide self-service access to marketing tools when and where they are needed. The WebbMason platform is used by 1.5 million users at more than 800 companies across North America, the UK and Europe.

Market Traction
WebbMason signed 19 new MarketingBench customers during the first half of 2012, including: Charlotte Eye Ear Nose & Throat Associates, PA (CEENTA); James Hardie Building Products, Inc.; Paragon Technology Group, Inc.; Piedmont Healthcare; Pizza Inn; Raymond James & Associates, Inc.; Thomas & Betts Corporation; and others.

Several WebbMason clients, including La Quinta Inn & Suites, expanded their MarketingBench implementations, adding new capabilities such as promotional item catalogs, customizable print catalogs, or other premium services.

“WebbMason delivers software and services that help procurement and marketing professionals become more productive, more creative, and more strategic,” said Doug Traxler, executive vice president of sales and marketing at WebbMason. “WebbMason connects with our customers. We’ve proven that ongoing dialog and real partnerships with our clients spark innovations like our flagship on-demand digital marketing management system, MarketingBench; our on-demand document printing technology, WebbMason DocBuilder; and our online workflow management solution, WebbMason Connect.”

WebbMason’s solutions help marketers deliver consistent branding across all their internal and external audience touchpoints, ranging from personalized business communications and branded marketing materials to point-of-purchase displays and interactive, web-based marketing solutions.

About WebbMason
Founded in 1989, WebbMason is one of the fastest-growing integrated marketing solutions and services providers in the United States. It helps marketers and operations professionals manage brand consistency, streamline processes and save money through a winning combination of industry expertise, exceptional promo and print management capabilities, and technology innovation. WebbMason has 20 sales offices and seven warehousing, distribution and fulfillment locations throughout the United States. Learn more at http://www.webbmason.com.

Social Media: #WebbMason, #MarketingBench, #on-demand digital marketing management, #on-demand document printing

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Contact:
Carol Wolicki                             
Vice President, Marketing                
410-785-1111 ext. 1111                    
cwolicki(at)webbmason(dot)com                

Chas Kielt
Corporate Communications
617-833-3649
ckielt(at)webbmason(dot)com

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Carol Wolicki
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