Jon Puleston of Lightspeed Research's GMI Interactive Group Wins WPP Atticus Award

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Jon Puleston, Vice President, Innovation, GMI Interactive Group, Lightspeed Research, has received the WPP Atticus Award in the Research in Practice Category for The Game Experiments, a paper he co-authored with Deborah Sleep, Director, Engage Research.

Jon Puleston, Vice President, Innovation, GMI Interactive Group, Lightspeed Research, has received the WPP Atticus Award in the Research in Practice Category for The Game Experiments, a paper he co-authored with Deborah Sleep, Director, Engage Research.

The WPP Atticus Awards honor original thinking in communications services and are open exclusively to professionals working in WPP companies. The Game Experiments, which details research by Lightspeed Research’s GMI Interactive team into how gaming techniques can be used to improve the quality of feedback from online research, also was named “Best Methodological Paper” by ESOMAR, a leading international research industry organization, in September 2011. It has been nominated for the ESOMAR Excellence Award for Best Paper 2011/2012.

The Game Experiments is available for purchase from ESOMAR. It is part of an award-winning body of research into interactive online survey techniques, which are employed by GMI Interactive with the aim of increasing the quality of data, panelist engagement and survey completion rates. GMI Interactive decreases dropout rates and mindless clicking through of surveys by engaging respondents emotionally through visuals and animation, and by providing a fluid, interactive experience. GMI Interactive surveys effectively stimulate memory and cognitive thinking by engaging both sight and sound senses.

About GMI
GMI (Global Market Insite, Inc.) provides access to the right people at the right time to deliver the right results, empowering researchers and marketers worldwide to generate reliable, consistent and actionable information that enhances their decision making capability. Founded in 1999 in Bellevue, WA, GMI has operations in America, Europe and Asia Pacific. GMI became a Lightspeed Research company in 2011. For more information, please visit http://www.gmi-mr.com.

About Lightspeed Research
Lightspeed Research (http://www.lightspeedresearch.com) is the market researcher’s choice for digitally accessing and deriving insight from consumer opinions and behaviors whenever, wherever and in whatever segments needed. The industry’s most thorough panelist pre-screening process and large global pool delivers business-ready results quickly and cost-effectively. From proprietary online access panels to specialty panels, custom panels and innovative mobile surveys, Lightspeed Research offers the industry’s highest-quality and most complete combination of qualitative and quantitative online research. This is backed by an expert client operations team that provides a range of data collection services, from sample management and survey design to programming and reporting. Part of Kantar, a division of WPP, Lightspeed Research serves clients and cultivates online panelists across the Americas, Europe and Asia Pacific.

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