Digital Strategy Agency Merge Expands and Celebrates 10th Anniversary

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What was once a one-person Web design consultancy has evolved into a full-service digital strategy agency and a Southeastern success story. Merge announced its 10th anniversary and its expansion to a digital strategy agency that provides a fusion of online marketing strategy, brand development and customer acquisition and engagement programs.

What was once a one-person Web design consultancy has evolved into a full-service digital strategy agency and a Southeastern success story. Merge (http://www.mergeweb.com) announced its 10th anniversary and its expansion to a digital strategy agency that provides a fusion of online marketing strategy, brand development and customer acquisition and engagement programs.

Merge was founded in 2002. In fiscal year 2011, its revenues increased by 70 percent as compared to the previous year. Since 2009, it has doubled its staff. The company serves a diverse national client base with a unique approach.

“Unlike most creative agencies, our highly strategic and results-oriented approach focuses as much on a client’s measurable business growth as it does on creative digital solutions,” said Adam Landrum, president and CEO at Merge. “We combine business consulting, creative, digital marketing and technical proficiency – and we’re able to bring all these services to clients thanks to our team’s diverse range of expertise.”

Carey Hanson, general sales manager for Bairstow Lifting Products – a national distributor of lifting and rigging equipment – said, “Merge’s digital marketing and SEO services have significantly impacted Bairstow’s business. In the last year, we’ve seen online sales increase 45.5 percent and we’ve offset reductions in other, decreasing market segments because of the increase in online sales, prospects and phone calls driven by our website – a great feat in this struggling economy.”

Merge’s strategic approach to digital strategy helped the Clemson University Alumni Association increase alumni engagement 356 percent. Wil Brasington, senior director of alumni relations at the Clemson University Alumni Association, said, “We asked Merge to help solve our problem because they had the specific high level of expertise to get the job done – and that’s exactly what they did. Merge asked all the right questions and really took the time to understand our specific challenges.”

Other clients who have benefited from Merge’s digital strategies include Carver Industries, D&W Fine Pack, Erskine College and Seminary, James Free Jewelers, McMillan Pazdan Smith, Michelin NA and T&S Brass.

Merge provides its clients services such as:
●    Digital strategy development that helps clients define their digital spaces and sets them up for long-term success
●    Brand development and messaging strategy
●    Content creation and social media programs to further engage end consumers through the appropriate digital channels
●    User-centric email marketing campaigns that deliver higher levels of engagement
●    Search engine optimization and search engine marketing strategies that drive sales while lowering costs.
●    Custom software programming designed to quickly connect manufacturers with consumers, distributors and retailers

About Merge
Merge (http://www.mergeweb.com) is a digital strategy agency whose team of experts focuses relentlessly on marketing strategy, performance and results. The company, founded in 2002, helps clients develop profit-focused, analytics-driven marketing strategies that increase brand awareness, improve customer engagement, optimize the user experience and enhance business growth. For more information, connect with Merge at 864-373-9330, on LinkedIn, Twitter @merge or on Facebook.

PR Contact:
Jani Spede
jspede(at)mergeweb(dot)com
(866) 923-9980

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Jani Spede
Merge
866-923-9980
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