Influencer marketing allows brands to empower their most vocal and influential consumers to amplify authentic engagement across the social landscape.
New York, NY (PRWEB) August 21, 2012
Smart brands understand that social media is about way more than simply "posting on Twitter and Facebook". Instead, they use social monitoring and analysis to track consumers' every social movement, identify passions and motivations, and offer brand experiences that satisfy consumers' desires - both online and offline. Insights optimize engagement, which systematically drives sales and ROI. And at the core of marketing success is the evolving discipline of "Influencer Marketing".
Brand Influencers (http://www.brand-influencers.com) is a new kind of social agency, rooted in consumer intelligence, behavioral targeting and experiential marketing. By analyzing hundreds of thousands of social conversations taking place among a brand's target audience, the agency identifies key passions, interests, trending content and - most importantly - the thought leaders, bloggers and social influencers driving that conversation at the highest levels.
These "Influencers" have the ability to shape perception, drive awareness, trial, purchase and evangelism. And BI builds campaigns that systematically "influence the influencers", building SOCIAL ARMIES for brands across all verticals that brands can activate continually, in perpetuity. Whereas technology companies like Klout hand off a list of potential influencers to a brand and expect them to know what to do with it, Brand Influencers builds, activates and manages ongoing influencer campaigns, effectively overseeing entire influencer communities, continually incentivitizing them to interact with their audiences, tracking their amplification and making adjustments real-time to maximize engagement.
Whether it's a new product launch, trial or sampling program, event or sponsorship, retail or sales initiative, social or online push, or an above-the-line ad campaign, authentic influencers have proven to increase marketing success by over 23%, increase social engagement by 26%, drive trial by 31% and increase sales by 20%.
In August 2012, Brand Influencers was featured by GDR Creative Intelligence in its global trend report on Influencer Marketing and Social Intelligence. Downloaded the report here: GLOBAL INFLUENCER MARKETING REPORT.
About Brand Influencers:
Founded in 2009, Brand Influencers is a New York-based social intelligence, influencer marketing and experiential marketing agency that helps brands across all verticals optimize and monetize social media. BI uses a combination of proprietary social listening and analytics technolgoy and proprietary virtual ethnography methodology to help brands identify exactly WHAT matters to their target audience and WHO is shaping the social conversation, and builds campaigns both online and offline to drive KPI's - engagement, trial, sales, ROI and more.
Having worked with brands including MillerCoors, Honda Motor, Beam Global and A&E, Brand Influencers is re-defining the role of social media within the brand hierarchy and allowing brands to directly monetize social media by creating hyper-targeted consumer experiences rooted in social intelligence.
Review Brand Influencers' case studies HERE.
And check out their latest blog entry on "Social Brand Bibles" HERE.
Jason Metz is the Co-Founder of Brand Influencers. With over a decade in non-traditional marketing, working with brands including Porsche, Ford, Johnson & Johnson, P&G, Adidas, Harrah's Casino, Unilever and Nokia, Jason has been at the forefront of the adoption of social intelligence and influencer marketing as the key driver of brands' marketing success. He is a frequent presenter at marketing conferences across the US and will be presenting in November 2012 at Event Tech in New York City.
Contact: Jason Metz, CEO