Wine Buyer’s Guide Puts Emphasis on Grapes

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Snooth launches a digital wine magazine available on any device.

Snooth.com, the largest online wine community, will launch the latest edition of a new digital magazine called "Wine Buyer's Guide" in partnership with Nomad Editions.

Each digital issue will be singularly focused on a specific type of grape. The issue will highlight where the grape grows best, trip itineraries to those regions, top wine producers, great food pairings, and nearly 100 tasting notes of individual wines at various price points to guide both wine novices and connoisseurs in their wine buying decisions.

The latest issue, launching today, features Sauvignon Blanc and can be accessed from any mobile or web-connected device. It is priced at US$0.99/issue or US$9.99/annual subscription. This new edition along with the previously launched first two issues - Chardonnay and Grenache - are available for purchase now at https://nomadeditions.com/snoothLaunchPromo2012/.

“The average U.S. consumer buys wine based on the grape - Chardonnay, Cabernet Sauvignon, Merlot, etc. - yet most wine publications continue to focus on wine regions. By taking a grape-first approach, we aim to super-serve consumers with information on the wines they are most passionate about,” says Snooth CEO Rich Tomko.

"I'm thrilled to introduce Snooth's new digital magazine," says Gregory Dal Piaz, Snooth Editor-in-Chief. "Taking advantage of the flexibility of this medium allows us to present our content in a new and attractive format to a whole new audience. Snooth's Wine Buyer's Guide is a natural extension of all the work we have done at Snooth to make wine more accessible, easy to understand, and fun to learn about."

"Snooth has broken new ground with their grape-first approach and in developing a digital magazine to complement their website. Nomad is pleased to have had the opportunity to help Snooth in this effort," says Mark Edmiston, Nomad Editions CEO.

About Snooth Media

Snooth Media delivers epicurean lifestyle content and innovative technology for wine lovers, foodies and the food and beverage industry. The media group, with a reach of more than 3.5 million monthly visitors, includes Snooth.com (http://www.snooth.com), the largest online community of wine lovers with over 1 million registered members; The Spirit (http://www.thespir.it), a comprehensive cocktail destination; What’s Cookin’ (http://www.whatscook.in), a site dedicated to culinary findings and tips; and the Snooth Media Connection, which includes the reach of its distributed content platform. Snooth Media is headquartered in New York City.

About Nomad Editions

Nomad Editions LLC is a highly scalable digital media company with a sophisticated publishing infrastructure that re-imagines content for mobile platforms; creates beautifully designed magazines optimized for tablets; and delivers them via iOS or html to any device with a browser. The company has published over 300 issues since launch in December 2010. Nomad LLC is based in New York City.

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Clare Goggin Sivits
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