Swimming Participation Expected to Increase During the London Olympics

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As the swimming competition heats up this week at the London Olympic Games, Effortless Swimming’s Brenton Ford says more people are predicted to take to the pool to improve their style.

Effortless Swimming

“The graceful technique that you see at the Olympics doesn't happen by chance. It requires the right drills, the right training and the right advice."

The 2012 London Olympic Games is set to increase the awareness of swimming, with the number of people taking part in the sport expected to rise.

As the swimming competition heats up this week in London, more people are predicted to take to the pool to improve their style.

Swimming is the third most-watched sport in the Olympic Games. There will be an enticing mix of proven and next generation of superstars on show in London including Michael Phelps, Leisel Jones and James Magnussen.
“The publicity is good for the sport. When you see swimmers like Michael Phelps and James Magnussen featured almost daily in the newspaper, you know that new people are taking up the sport and giving it a go,” says Effortless Swimming’s Head Coach Brenton Ford.

Brenton says the Olympic Games will promote swimming and see more people wanting to learn how to swim like their heroes. His company, Effortless Swimming, will brace for a surge in people buying their swimming improvement courses.

“Each time swimming is in the spotlight we get a surge of customers come in. We saw it when Ian Thorpe returned to the sport,” Brenton says. “We saw it when the Olympic trials were on in March and now we're ready for the Olympics at the start of August.”

The London Olympics will showcase some of the best swimming technique in the world. Brenton says the performance of the Olympic champions will inspire many people watching on from home.

“The graceful technique that you see at the Olympics doesn't happen by chance. It requires the right drills, the right training and the right advice.

“That's why we put together programs like Mastering Freestyle Technique and Effortless Swimming Workouts. So ordinary swimmers can get Olympic level technique,” says Brenton.

Effortless Swimming caters to all levels of swimmers, from beginners to high-level Masters.

“We work primarily with adults as we find they are the keenest to learn and are a good fit with what we teach,” explains Brenton.

The Olympic swimming events will run until August 4th.

If you’re looking to improve your swimming technique visit Effortless Swimming at http://www.effortlessswimming.com

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