Fashion Entrepreneur Evelyn Sineneng-Smith Accepted Miss Indonesia Agnes Liong's Challenge to Create for her a Knock-out Evening Gown for the Miss Asian America Pageant

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It will be an evening of beauty, elegance and culture on Saturday, August 4, at The Palace of Fine Arts Theatre in San Francisco, where the 2012 Miss Asian America Pageant will be held. Miss Indonesia, Agnes Liong, viewed hundreds of evening gowns and couldn't say "yes" to any gown until she found Evelyn Sineneng Smith's website

For several evenings in July, Miss Indonesia, Agnes Liong and her friend, Johnson Lu drove toward the hills above Silicon Valley to the showroom of Fashion Entrepreneur, Evelyn Sineneng-Smith. It is where Evelyn is carefully crafting not a high-tech gizmo, but a beaded, form-fitting golden sunset yellow gown, embellished with 5-inch wide embroidered hibiscus organza flowers. It is fully beaded with rare golden yellow pearls.

Hibiscus, which is a popular flower both in Indonesia and the Philippines, signifies the countries of origin of both Agnes Liong and Evelyn Sineneng-Smith, respectively. These embroidered hibiscus will sway and flutter as Agnes walks the runway at the pageant.

After retiring from her high-pressured career in Silicon Valley as a Bonded Immigration Consultant for 18 years, Evelyn Sineneng-Smith came full circle and re-entered the business world as a Fashion Entrepreneur. Growing up in the Philippines, Evelyn watched with awe, embroiderers, crochet artists, beaders and applique artisans working with their hands. Those images left profound impressions in Evelyn's creative spirit.    Since then, and in the midst of a different career, she continuously mastered the art of embellishments on evening gowns, even for her own personal collection.    Her friends can say that Evelyn is totally mesmerized by the creative genuises of Vera Wang, Georgina Chapman and Monique Lhuillier!

So when challenged by Agnes to create for her a knock-out evening gown for the pageant, Evelyn immediately quipped, "I would like you to walk that runway in a gown with flowers which will flutter as you walk."    Agnes couldn't understand what Evelyn meant, gave her full trust and confidence in Evelyn, and, after numerous fittings, she started to see Evelyn's vision turning into reality.

Agnes Liong will represent Indonesia on Saturday, August 4, at the Miss Asian America Pageant 2012 at the Palace of Fine Arts Theatre in San Francisco, California. Evelyn Sineneng-Smith's creativity can be viewed at

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Evelyn Sineneng-Smith
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