New Enhancements and Membership Catapult Black Box Intelligence Success

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Black Box Intelligence (BBI), sister company to People Report and provider of financial and operational data for the service sector, announced today a breakout in the Casual Dining segment. These new enhancements allow the consortium’s members, to quickly access the financial and operational data most relevant to their organization, segment and the restaurant industry as a whole.

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Last week BBI announced that future dashboards would show a breakout of Fast Casual and Family Dining segments. This week’s release further refines the Casual Dining segment. The Casual Dining segment now includes two sub segments: “varied menu” made up of bar and grill concepts, and “other” represented by those concepts based on a particular type of cuisine (such as Italian, Mexican or Steak) and not typically classified as part of the bar and grill family.

Members can continue to benchmark their companies against the Casual Dining segment overall, but will now have the added capability and power to dive deeper into richer analytics that track, benchmark and analyze operational initiatives at a highly targeted level. Casual Dining is just the beginning of these enhancements as the BBI team continues to work toward breaking out other segments for a vastly detailed view of industry data.

“These new enhancements continue to reinforce our relentless approach to innovation and speed. We are also excited to add new member companies to the ever growing list of partners in our Black Box consortium.” Chief Operating Officer, Bill Schaffler, stated.

BBI’s rapid growth (adding on average 4-5 concepts per quarter) allows the company to proudly boast weekly reporting on over 10,000 units in over 150 DMAs. This number will increase to 13,000+ as they on-board several new members in progress now. These enhancements contribute to solidifying Black Box Intelligence as a best in class product. For more information about Black Box Intelligence visit

Thomas Doolin & Associates is the parent company for both Black Box Intelligence, and its sister company People Report. Founded by restaurant industry veterans, Wally Doolin and Joni Thomas Doolin, the vision of Thomas Doolin & Associates is to map out correlations in the service profit chain which provide valuable insights member companies can use to improve the performance of their businesses. Black Box Intelligence was launched in mid 2009 on the same platform as People Report, with the purpose of benchmarking sales, traffic, expense and balance sheet metrics.

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Sarah Atkinson
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