The Chapman Group CEO/Founder to Lead Strategic Account Management Certification Programs in September

As part of the Strategic Account Management Association’s Certified Strategic Account Manager (CSAM) Program, The Chapman Group Founder and CEO will be leading certification courses on Managing the Overall Customer Relationship and Business Outcomes at SAMA University West Coast in San Francisco, California and at SAMA Academy in Paris, France this September.

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CEO/Founder to Lead Strategic Account Management Certification Programs in September

The Chapman Group, a SAMA Practitioner

San Francisco, CA (PRWEB) August 01, 2012

Dennis Chapman, President/CEO of The Chapman Group, will be leading a certification course for the Strategic Account Management Association’s (SAMA) most popular and highly-rated Strategic Account Manager Certification Program (CSAM) at SAMA University West Coast in San Francisco, California, September 10-13, and at SAMA Academy in Paris, France, September 24-27. Chapman will be educating certification candidates on ‘Managing the Overall Relationship and Business Outcomes’, a discipline that focuses on the role of a strategic account manager as the overall relationship manage, including:

  •     Building team vision and identity
  •     Alignment of account and team goals
  •     Business and national/regional culture and impact on teams
  •     Leading the team without direct authority
  •     Working with the network
  •     Managing the key processes
  •     Coaching and development in the team

For more information on the Strategic Account Management Association and Certification Program Events, please visit: http://www.strategicaccounts.org/events/

About The Chapman Group | ChapmanHQ.com
The Chapman Group, founded in 1988, is a sales consulting firm that creates world class account management programs. We assist clients of all sizes, across a broad spectrum of industries, in increasing their revenue and retention through the implementation of innovative processes, methodologies, best practices, skills and tools. The Chapman Group utilizes a metric-based approach to integrate the art with the science of account management, enabling our clients to grow by becoming more efficient, effective and profitable. Clients, National and Global, Fortune 1000 and Mid-tier, have all found considerable value in continuing their relationship with us, long after initial goals have been accomplished. Clients often request The Chapman Group to monitor performance while providing support in the form of strategic planning, coaching and skills training.

About the Strategic Account Management Association | StrategicAccounts.org
The Strategic Account Management Association’s (SAMA) Universities are intensive workshops dedicated to expanding knowledge and capabilities in strategic account management (SAM). SAMA University offers five of the strategic account management association’s most popular SAM skill–building workshops.


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