Mobile Video Usage Skyrocketing in 2012

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Digital TV releases an Infographic data set covering the Rise of Mobile Video Watching in 2012. The statistics are staggering as Americans move away from their desktop to more agile devices.

Our future mobilized!

Digital TV has recently released an infographic touching on a common subject: watching videos and TV on mobile devices. The infographic is titled “The Rise of Mobile” and it revelas that as the years pass more and more people are turning to mobile and internet devices for video streaming and to watch movies.

The Internet seems to advance and evolve almost daily, and one of the more recent innovations has grabbed hold of people who enjoy watching TV and other videos. Video and television streaming continues to be on the rise and even in the year 2009 the amount of people who watched television while browsing on the Internet increased 35% from the previous year.

Digital TV created this infographic to share the interesting stats about video streaming online and through mobile devices to TV lovers and also to show that in the future media advertisers and networks might use the increasing video streaming market as a way to expand their viewer base. The Internet has had a serious impact on everyone, and more recently the modern video viewer versus regular TV options like Uverse or Directv.

“If you haven’t noticed yet, many TV networks are starting to break into the online video streaming market,” says the infographic creator. “There are channels offering clips and entire shows online for viewers to enjoy on their computers and mobile devices. This will only increase as people start to depend more on their phones, tablets, and laptops for entertainment.”

The infographic shows that from 2010 to 2011 the average amount of time people spent watching videos on the Internet increased by 11 minutes, and the viewership in each quarter of 2011 was more than each in 2010. From the fourth quarter of 2012 to the fourth quarter of 2011 viewership increased by 6 million people.

Video streaming on mobile devices also increased from 2010 to 2011. The average amount of time watching was roughly the same at 4:20 hours, but total viewers went from 24.7 million in quarter four of 2010 to 33.5 million in quarter four of 2011.

Other interesting facts that are revealed in the infographic by Digital TV include:

  •     People who are more likely to stream video are between the ages of 18-34.
  •     Of homes with televisions, 45% also own a video game console. Most of these households do not have children.
  •     Of people aged 18-24, 17% stream videos on the Internet and 30% through mobile devices. Of people aged 35-49, 27% stream on the Internet and 26% on mobile devices.
  •     In May 2012 YouTube had 136,075,000 unique visitors and ESPN Digital Network had 11,394,000.

Again, Digital TV released this infographic to share the interesting findings to TV lovers and video streamers and to reveal where the direction of video and television streaming is likely going. As time passes it is likely that there will be more focus on Internet and mobile video streaming to reach out to viewership in new ways.

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Tim Scott
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